Copy writer Croydon, England
Job description
Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Here's the exciting bit…a day includes
We are seeking a talented and creative Marketing Copywriter to join our Health & Beautycard loyalty team. As a Marketing Copywriter, you will be responsible for crafting compelling and persuasive copy to engage and resonate with our Health & Beautycard members.
Whilst copy will primarily feature in email, it will also be used within wider marketing campaigns spanning multiple platforms. Your words will play a crucial role in capturing our target audience's attention, engaging them, and ultimately driving conversions.
You will collaborate closely with cross-functional teams to develop innovative and effective marketing campaigns that align with our brand voice and CRM marketing objectives.
Key Responsibilities
Develop compelling and persuasive copy for a range of marketing materials – primarily email but also including push notifications, social media posts, direct mail, website content and wider out of home campaigns.
Collaborate with the wider loyalty team to create cohesive and impactful marketing campaigns that effectively communicate our brand message, unique selling points, and value propositions.
Conduct thorough research to gain a deep understanding of target audiences, market trends, and competitors to inform and enhance copy development.
Ensure consistency in brand voice, tone, and messaging across all loyalty marketing channels and materials.
Edit and proofread all written materials to ensure accuracy, clarity, grammar, and punctuation.
Stay up to date with industry trends and emerging marketing techniques to continually enhance copywriting skills and propose innovative ideas.
Collaborate with cross-functional teams to understand business goals and develop effective marketing strategies.
Meet project deadlines and manage multiple assignments concurrently while maintaining high-quality standards.
Person Specification
Proven experience as a Marketing Copywriter or similar role, preferably within a marketing or advertising agency setting.
Creative mindset with the ability to think strategically and develop innovative marketing campaigns.
Exceptional writing and editing skills with a keen eye for detail.
Strong collaboration and communication skills, with the ability to work effectively in a team environment.
Ability to work independently, manage multiple projects simultaneously, and meet deadlines consistently.
A portfolio of previous work showcasing your writing skills and creativity.
Here's what's in it for you
- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
- 2 staff discount codes for yourself and a family member or friend
- 30% discount on Superdrug Own Brand Products both in store and online
- Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
- Company pension matching and bonus
- We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
- Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
- We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
- Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
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