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Lowe’s is able to offer remote employment of this position in the following states: AL, AR, AZ, CA (salaried roles only), CT, CO, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MD, MA, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY.

Job Summary

The Social Media Content Creator supports the organic social team as a visual creative strategist and executor to bring the Lowe’s brand to life on social. As an avid user of TikTok, Instagram and whatever platform is next, the Social Media Content Creator is a master visual storyteller and understands what goes into making compelling and engaging videos, photos and graphics. The ideal candidate for this role has a passion for social media and pop culture and knows how to translate trends into brand-friendly content across all social platforms. This role will work cross-functionally with internal partners (ex: Public Relations, Brand Marketing, Brand Engagement) and directly with fellow social team members to assist in translating business objectives into engaging social-first content.

Key Responsibilities

• Create still, animated and video assets for social channels including TikTok, Instagram (Reels), Pinterest, Twitter and Facebook on planned timelines and in real-time.
• Ability to self-produce and take an asset from concept ideation, through filming (either on mobile device or camera,) and editing with the ability to edit both in and out of native apps.
• Edit existing photography and video content into social-first creative.
• Participate in cross-functional project pods to get business inputs that you’ll translate into creative content that infuses trends and pop culture to increase engagement.
• Present concepts and creative deliverables with key stakeholders to ensure content represents our brand identity and delivers on objectives.
• Use real-time follower feedback and platform analytics to make strategic content recommendations and shifts in creative style.
• Stay on the cutting of edge of new video transitions, platforms and editing trends to reinforce Lowe’s as a smart and surprising brand on social.
• Must be willing to travel for shoots and visit Lowe’s locations as business needs dictate.

Required Qualifications

• Bachelors Degree in Video, Motion Graphics, Interactive Design, Fine Arts, Graphic Design or equivalent portfolio

• 2 Years of experience producing video, photo and graphic content for social media

• Expert in capturing videos using DSLR camera or mobile device and online recording techniques

• Proven understanding of creating branded video content

• Proficiency with a range of Adobe Creative Suite products (Premier Pro, After Effects, Photoshop, Illustrator) or other creative editing software

Preferred Qualifications

• Significant experience as a TikTok and Instagram user or creator

• Eye for design, staging, and props to style spaces to bring concepts and brand aesthetic to life

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range for CA, CO, NJ, NY, WA: $56,400.00 - $94,000.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits. Pay Range for CA, CO, NJ, NY, WA: $56,400.00 - $94,000.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.