content writer New York, NY
Job description
Job Summary
Our industry-leading Insights content is designed to inform and support our clients; help our sales teams acquire, retain and deepen client relationships and serve our Private Bank objectives. You will work closely with our subject matter experts and specialists in planning, investing, lending and banking. You will also translate sometimes complex, technical ideas about investments, taxes and wealth planning strategies, tailoring our Insights for Private Bank clients and prospects who are consuming content on a variety of digital platforms.
In this role, you will use your knowledge of social media and digital platforms to collaborate with our marketing partners (Insights marketing, product marketing, digital marketing, search engine optimization, design and branding experts) to conceptualize, write and edit concise, engaging, differentiated content for global distribution to clients and prospects of J.P. Morgan’s Private Bank (high net worth clients and their families).
Job Responsibilities
- Produce engaging written content tailored to a high-net worth audience on topics including macroeconomics, capital markets, investing strategies, wealth planning, banking and lending, ensuring content adheres to control, audit, legal and compliance requirements
- Original writing: Interview subject matter experts, attend conferences and investment calls/ webcasts; translate into clear, concise strategic content, short-form and occasional long-form articles, paid media campaigns, etc.
- Editing: Enhance the effectiveness of initial drafts from subject matter expert(s), with them. This could require editing, a major rewrite, restructuring, suggested chart refinements and more.
- Adapt messaging by channel – digital (web and email), social, video, infographics. Integrate search engine optimization.
- Strategic repurposing: Adapt previously written content for distribution to different client segments or regional audiences.
- Peer reviews: Provide and receive reviews from writing team colleagues.
- Become versed in brand standards and customer segments (needs, motivation, challenges, voice) and tailor voice and messaging for audience segments
Required Qualifications, Skills and Capabilities
- Superior editorial, storytelling and interviewing skills and a staunch commitment to quality
- Excellent grammar, syntax, spelling and punctuation
- Understanding of how to strategically adapt, tailor and refine voice, tone and message, by targeted audience segments and channel, to measurably increase audience engagement and improve client experience.
- Firm grasp of SEO best practices
- Journalistic ability to think analytically to get to the heart of the story, understand and convey the main points clearly, succinctly and on-brand, at a level appropriate to the target audience
- Exceptional interpersonal and collaborative skills for building productive relationships with subject matter experts and specialists
- Ability to collaborate with marketing partners (campaign managers, senior marketing leaders, product marketers) to measurably drive brand awareness and action
Preferred Qualifications, Skills and Capabilities
- Bachelor’s degree in English, Journalism, Communications or other related degree.
- At least 5 years of experience as a professional content writer/editor, digital copywriter or journalist
- Strong knowledge of digital content development, including SEO best practices, email marketing and web analytics
- Financial services industry experience preferred but just as crucial: enthusiasm about broadening and deepening your investment knowledge (financial planning, taxation, law and regulation, public and private markets, portfolio strategies, macroeconomics, etc.)
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm’s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm’s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
ABOUT THE TEAM
J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.
