content writer West Hills, CA
Job description
Allegiance Gold (allegiancegold.com) is a precious metals company located in West Hills, CA. We help individuals protect their wealth and retirement accounts by diversifying and investing in physical precious metals.
We are seeking a talented and creative Digital Marketing Content Writer to join our team.
Please note that this is an in-house position only.
As a Digital Marketing Content Writer, you will also have a deep understanding of economic concepts and investments, be responsible for developing engaging and persuasive content that drives lead generation, brand awareness, attracts and engages our target audience, and supports our overall digital marketing strategies. Your primary focus will be on creating compelling written content for various digital channels, including websites, blogs, social media platforms, email campaigns, and more.
Responsibilities
1. Content Creation: Develop high-quality, original, and engaging content that revolves around economic concepts, investment strategies, market trends, and related topics. This includes writing blog posts, articles, social media posts, website copy, email newsletters, ebooks, white papers, and other relevant content formats.
2. Investment Insights: Stay up-to-date with the latest economic news, market developments, investment strategies, and financial trends. Apply your knowledge to create content that provides valuable insights and actionable advice for our audience.
3. SEO Optimization: Optimize content for search engines to ensure maximum visibility and organic traffic. Conduct keyword research and implement SEO best practices to enhance content performance and improve search rankings.
4. Brand Voice: Understand and maintain our brand voice and tone across all written content. Ensure consistency in messaging, style, and brand guidelines while adapting content to suit different platforms and target audiences.
5. Audience Research: Conduct thorough research to understand our target audience, their needs, preferences, and pain points. Use this knowledge to create content that resonates with the audience and drives engagement.
6. Content Strategy: Collaborate with the marketing team to develop content strategies aligned with overall marketing goals and objectives. Contribute ideas for content topics, formats, and distribution channels.
7. Content Editing and Proofreading: Review and edit content to ensure accuracy, clarity, grammar, spelling, and adherence to brand guidelines. Proofread and make necessary revisions to deliver error-free content.
8. Content Promotion: Assist in promoting content through various channels, including social media platforms, email marketing, and content distribution networks. Collaborate with the digital marketing team to ensure content is effectively distributed and reaches the intended audience.
9. Analytics and Reporting: Monitor content performance using analytics tools and provide regular reports on key metrics, such as engagement, conversions, and traffic. Use insights to refine content strategies and improve overall effectiveness.
Requirements:
1. Solid Understanding of Economics: In-depth knowledge of economic concepts, theories, and principles. Familiarity with macroeconomics, microeconomics, financial markets, and investment instruments.
2. Investment Knowledge: Strong understanding of investment strategies, asset classes, risk management, and portfolio diversification. Familiarity with stocks, bonds, ETFs, and other investment vehicles.
3. Proven Experience: Minimum 3 years of experience as a Digital Marketing Content Writer or similar role, preferably in a digital marketing agency or relevant industry.
4. Excellent Writing Skills: Exceptional writing, editing, and proofreading skills with a strong command of grammar, punctuation, and style. Ability to adapt writing style for different audiences and platforms.
5. SEO Knowledge: Familiarity with SEO best practices and the ability to optimize content for search engines. Experience with keyword research and SEO tools is a plus.
6. Digital Marketing Understanding: Solid understanding of digital marketing principles, content marketing strategies, and social media platforms. Knowledge of email marketing and marketing automation tools is advantageous.
7. Research Skills: Strong research skills to gather information, conduct industry research, and stay updated on the latest trends and best practices in digital marketing, economics, and the finance world.
8. Creativity and Adaptability: Ability to generate innovative content ideas, think creatively, and adapt writing style to suit different formats and platforms.
9. Attention to Detail: Meticulous attention to detail and commitment to delivering error-free, high-quality content within deadlines.
10. Communication and Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
11. Portfolio: A portfolio or writing samples demonstrating your ability to create engaging and effective digital marketing content.
If you are a passionate writer with a strong understanding of digital marketing strategies, if you thrive in a dynamic and fast-paced environment, and are a self-starter, we would love to hear from you.
Job Type: Full-time
Pay: $75,000.00 - $95,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- West Hills, CA 91304: Reliably commute or planning to relocate before starting work (Required)
Experience:
- digital marketing content writing: 3 years (Required)
Work Location: In person
