content specialist Dearborn, MI
Job description
Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers' businesses thrive today and into the new era of electrification.
In this position...
The Digital Content Specialist is a member of Ford Pro's Digital & UX group within the Marketing team.
This position supports Ford Pro’s authenticated systems and website, along with legacy commercial sites and is the business point of contact for day to day site content management and authoring, as it relates to internal & dealer-facing tools. Core responsibilities include project management and site maintenance, lead prioritization efforts for all strategic enhancements and site updates driven by stakeholders, and ownership of tools available in a consolidated dealer portal.
This role will partner closely with product owners, technology teams, and other marketing functions for various offerings including, but not limited to, Vehicles, Intelligence, Charging, Finance and Service.
You'll have...
- Bachelor’s Degree in Marketing, Communications, Strategy or Leadership (or equivalent experience)
- Working experience in digital marketing, content marketing, and/or authoring
- Strong project management, problem-solving, verbal/written communication, and multitasking skills
Even better, you may have...
- Proven ability to build consensus and work effectively within a cross-functional team
- Passion for building relationships and proactive communication
- Motivated and strong detail-oriented approaches
- Understanding of quantitative and qualitative measurement frameworks and KPIs for digital marketing
- User centricity, balanced with meeting business objectives
- Process-oriented mindset with an eye for potential efficiencies
- Data analytics-oriented – Ability to drive KPIs/data analytics in all decision making and tactical marketing actions
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above?
No matter what you choose, we offer a work life that works for you, including:
- Immediate medical, dental, and prescription drug coverage
- Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Vehicle discount program for employees and family members, and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://clicktime.symantec.com/15tpDL5Rsy2sap17DL3wA?h=n12hcPM4TBW1EADxV_qnEexvMFRU01u3AEuqAnnDteo=&u=https://fordcareers.co/GSRnon-HTHD
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
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What you'll do...
- Manage and maintain FordPro.com and legacy sites content and experience specific to eCommerce implementations
- Manage and maintain tools and content designated for special authenticated portion of FordPro.com as Dealer Portal and internal tools
- Serve the vertical partners as the key point of contact for update requests and prioritization of business needs into web presence
- Verifying and closing all jira production tickets by working with and managing Authoring team
- Appropriate Site & functional testing/validation (both launch and regular releases) to aid in identifying errors or defects not covered by the Perficient test team responsibilities (ie. copy accuracy, functional process and data accuracy)
- Ongoing competitive assessment and benchmarking of digital best practices
- Support MYCO process in partnership with product marketing/brand managers, and partner with Retail/Enterprise team to ensure cross-enterprise commonality or functionality when necessary as it relates to sales and ordering tools
- Partner with FordPro international digital teams to ensure consistency and alignment of launches and tools
- Monitor and execute multiple initiatives and projects simultaneously
- Manage stakeholder expectations by proactively identifying problems and solutions
- Support senior leadership team for any communication and presentation needs
