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Job description

Content Development – At least 3 years of measurable experience in the following:

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting – a high proficiency in writing for real people and motivating them to action
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
• Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
• Developing high-impact KPIs and tracking the measurable success of content
• Using customer research and site analytics to prove that content is meeting user needs

Content Optimization and Governance – At least 3 years of experience and use cases with the following:

• Defining customers’ needs and identifying content gaps that prevent satisfactory digital experiences
• Optimizing and categorizing content to align with a service-oriented information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
• Structuring content in ways that customers are used to, and knowing the difference between features and benefits
• Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

Content Development

• Knowledge of Sitecore or a comparable CMS
• Expert copywriting and editing skills
• Content marketing
• SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
• Effective communication skills
• High emotional intelligence

Performance in Complex Situations

• Ability to distill complex concepts into simple ideas
• Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
• Comfort in suggesting better strategies or pointing out risks in current development efforts
• Dependable, organized, and equally able to work independently as well as in cross-functional team environments

Team Player

• Supporting teammates’ skills and behaviors through development and delivery
• Communication and collaboration with multiple departments and stakeholders
• Creative and analytical thinking with strong problem-solving skills
• Judgment in dealing effectively and diplomatically with government staff
• Ability to maintain strict confidentiality

Job Type: Contract

Salary: $75.00 - $90.00 per hour

Schedule:

• 8 hour shift

Experience:

• SEO and analytics: 3 years (Required)
• Content development: 4 years (Required)

Work Location: Remote