Content Marketing Manager London, England
Job description
We're a well-funded Tech scaleup in Europe and Asia with a mission to make the world fairer and more productive. We are doing this by making assets more transparent, trustworthy and accessible - starting with real estate. Incomes have stagnated, so more access to high value assets like real estate = less wealth inequality. We have first mover advantage!
Our CEO and co-founder Moubin had a successful career at McKinsey and private equity firm, APAX. Our CTO and co-founder Misrab is a Stanford Computer Scientist who scaled the data team at Gojek, a Tech unicorn in Asia.
Our values sit at the core of GetGround - no BS, pursuit of excellence, feedback obsession and healthy egos.
GetGround in numbers:
- 85 colleagues (ex Google, Deliveroo, Feedzai etc)
- £1Bn of assets on our platform
- 15,000+ users across 70 countries, with a 10% market share already
- Global hubs (UK, Portugal, Hong Kong, Singapore)
Content Marketing Manager | Hammersmith
(hybrid working with 3 days a week in our new Hammersmith office - free daily breakfast and gym membership provided)
We are hiring GetGround's first Content Marketing Manager. This is an opportunity to join a well-funded startup with a mission to make the world fairer and more productive.
You will be part of our new Marketing team, reporting into Alexandra, our Marketing Director (check out Alex's recent Medium post on establishing GetGround's Brand in her first six months here). You will be part of a Growth team led by VP Revenue Marco (ex Facebook and Google).
What you'll do
You'll build our content strategy: creating targeted and relevant communications, and distributing them at scale. You'll take a multi-channel, multi-asset approach, crafting content that builds trust and interest to unlock product understanding and sales enablement – across both UK and international audiences.
- Improve the tone and quality of our overall content output, immersing yourself in the world of our customers to understand their needs and problems before establishing us as the trusted property investment platform and educator
- Own the content roadmap at GetGround, responsible for delivering at rapid speed, regardless of medium, including briefing, copywriting, and editing
- Build scalable solutions to create and maintain content: from freelancer assistance to AI and SEO tools
- Build rich, multi-touch customer journeys through content: from initial targeting and messaging to ongoing engagement and nurture (from landing pages, to product launches, advertising, longer-form reports and marketing collateral)
- Supercharge the content available to both our Product and Sales teams, generating new opportunities for content to support their efforts
- Determine the metrics we are going to measure and use performance as well as SEO principles to dictate future strategies
- Collaborate with stakeholders across the business to raise content standards across GetGround
Skills and experience
- Extensive SEO content writing expertise
- AI tooling experience
- You've owned multi-channel content-marketing strategies for fast-moving businesses
- You manage multiple projects at once and re-prioritise to deliver what matters most
- You create content quickly and pragmatically - across a variety of mediums
- You're data driven - seeking out the metrics you need to prove ongoing impact
- You've helped define and set the tone and framework for content across other businesses
Our benefits
- Competitive salary + stock options
- Private health + dental benefits
- Flexible/hybrid working (check details with your recruiter)
- 12 mental health days off annually (1 per month) PLUS holidays and public days off
- Mental health support - 24/7 access to mental health support, counselling, therapy & coaching through Spectrum.Life for all employees and their immediate family
- Team and company-wide events
- 360° performance reviews to promote a culture of growth and development
- Support for conferences and professional learning & development
[+ other localised benefits depending on your office location e.g. free breakfast daily and free gym ️ membership in London)
What we are building
The first end-to-end real estate investment offering - making the dream of owning real estate more accessible to everyone globally.
Diversity & inclusion at GetGround
We encourage applications from all sections of society and we believe in the criticality of an inclusive culture. We are committed to equal employment opportunity regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis as protected by law.
- 42% of our employees identify as female or non-specified, 58% as male
- 19 nationalities represented across offices in 5 countries
- Our work on Design Accessibility
- Inclusion is at the heart of our culture - we celebrate and reflect on key D&I and cultural events such as: Black History Month, International Women's Day and Pride
#LI-Hybrid
