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Content Marketing Manager

Salford Quays (M50 3SP)

Hybrid (up to 3 days a week WFH)

Fixed Term Contract/Secondment (12 months)

Full time (37.5 hours per week)

£34,600 - £43,300 + fantastic benefits

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.

Working in our UK support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

Role Overview

Leading the B2B content strategy to deliver an integrated content programme across our B2B audiences, within the context of the corporate annual marketing plan and targets, to leverage client insights, engaging and innovative formats and impact our NPS.

What you’ll do:

• Being a natural point of coordination across the other B2B lines of business across the MU, notably Clinics and Bupa Global, to ensure there is cohesion of messaging from Bupa to our external audiences.
• Making sure key business stakeholders are engaged and up to speed on strategic marketing and business imperative projects to support their customer interactions and AOP delivery.
• Risk management in a regulated environment.
• Using our content marketing campaigns to differentiate and set Bupa apart from our competition to deliver long term sustainable advantage in the in the health and wellbeing industry.
• Management of a marketing executive to help deliver content and marketing communications in line with our strategic marketing vision to maximise revenue and customer profitability.

What you’ll bring:

• Experience of managing a high performing team
• Experience of developing integrated, audience-centric B2B content campaigns
• Experience of commissioning and working with agencies
• Ability to lead and deliver multiple high-profile projects at pace without support
• Ability to effectively oversee delivery work under tight deadlines, whilst simultaneously managing strategic projects independently
• Strong organisational skills, project management and a keen attention to detail

Why Bupa?

We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You’ll be eligible for:

• 25 days holiday per year, pro rata to your contract.
• Access to a range of services to support your physical and mental wellbeing
• Fixed term benefits allowance
• Access to our confidential employee assistance programme
• Workplace pension
• Online discounts covering your everyday shopping, entertainment, eating out and more.

Diversity and Inclusion

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Whether you’ve found your feet or are discovering a new path.

Welcome to a place that celebrates you.

This isn’t where you've been.

This is where you're going.

This is what we have belief in.

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