Content Marketing Assistant Edinburgh, Scotland
Job description
- Location : Edinburgh
- Seniority : Junior Level
- Hours : Full Time
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About Craft
Craft strives to provide a frictionless, easy to use yet powerful software, which allows you to build an information workflow that works for you. Empowering everyone to work the way they want.
From organizing your thoughts and ideas, creating and sharing amazing looking documents in minutes, all while collaborating in a beautiful and joyful workspace.
At the core of Craft is the user experience which is built with love and driven by deep collaboration across marketing, design, engineering, product, and our community.
We're looking for individuals who share this vision - and are willing to go the extra mile in order to achieve this.
About the role
We are looking for a talented and detail-oriented graduate to join our dynamic team as a Content Assistant. This role will primarily focus on creating SEO-optimized copy to enhance our digital presence and drive organic traffic. As a Content Marketing Assistant, you will play a crucial role in executing content strategies that align with our brand voice and business objectives.
Content is at the core of our growth efforts as we scale. You will have the opportunity to create content across the Craft blog and website, as well as other channels including landing pages, emails, and social media when required.
We're looking for an empathetic, fast learner who can quickly understand our customers and translate that understanding into engaging and inspiring content that drives customer growth and engagement, and showcases our beautiful Apple award-winning product.
Joining our team as a Content Assistant at Craft Docs provides an exciting opportunity to contribute to our rapidly growing company and make a significant impact on our digital presence. If you have a passion for creating engaging and SEO-friendly content and want to be part of an innovative team, we'd love to hear from you!
What you'll do
- Execute SEO content strategies: Collaborate with the marketing team to create and implement content strategies that enhance our website's visibility and improve organic search rankings.
- SEO copy creation: Utilising AI software, produce high-quality, engaging, and SEO-optimized copy across various digital platforms, including website pages, blog posts, social media, email campaigns, and other marketing collateral.
- Keyword research: Conduct thorough keyword research to identify target keywords and phrases that align with our target audience and business goals. Utilize SEO tools and analytics to uncover valuable insights.
- Content optimization: Optimize existing content and ensure it adheres to best SEO practices. Update meta tags, headings, descriptions, and other on-page elements to improve search engine visibility and user experience.
- Proofreading and editing: Review and edit content to ensure accuracy, clarity, grammar, and adherence to brand guidelines.
- Stay up-to-date with SEO trends: Keep abreast of the latest SEO trends, algorithm updates, and industry best practices to continually improve our content strategy and maintain a competitive edge.
- Content performance analysis: Monitor and analyze content performance metrics, such as organic traffic, bounce rate, conversion rates, and keyword rankings. Provide insights and recommendations for continuous improvement.
- Content calendar management: Assist in developing and maintaining a content calendar, ensuring timely and consistent content delivery across multiple platforms.
What we're looking for
- Written English at a native level
- Exceptional writing and editing skills, with a keen eye for detail and ability to adapt writing style to various target audiences.
- Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Self-motivated and proactive, with a passion for learning and keeping up with industry trends and best practices.
- An interest in AI and emerging technologies, hands on experience would be a bonus.
- Familiarity with content management systems (CMS) and basic HTML, would be a bonus.
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, and keyword research tools, would be a bonus.
- Bachelor's degree in English, Marketing, Communications, or a related field, however if you are passionate about a career in Content Marketing we would still love to hear from you.
Our culture
We're looking for the following key traits for our next team members:
- Story telling. We have a diverse community who love and use Craft in many different ways, we need someone that can bring their stories to life through creative story telling, resulting in meaningful connections between Craft and our community.
- Eye for detail. Craft is a powerful tool and enables our community to do amazing things, you should be able to map out the journeys to unlock the potential of Craft for our diverse community.
- Quality delivery at speed. Delivery and quality are extremely important parts of the culture at Craft - we build beautiful, high quality products our customers love - you should have diverse skillsets to bring wild ideas to life.
- Great communicator. Great written and oral communication skills, can clearly articulate visual concepts and communicate effectively with a wide range of disciplines. You understand the importance of communication, and have the necessary skills to do so.
- Collaborative. We ship as a team - and great ideas & solutions come from every member of this team. You're honest with both giving and taking feedback - and take pride in delivering the best possible solution versus being emotionally attached to a single idea.
- Curiosity & always learning. You're interested in new trends in your domain. You see keeping up-to-date with the latest platform standards and recommendations as a core part of your job.
- Innovation. Many say it, we mean it. First team to build AI into a document writing software, closely followed by adding the best code editor for documentation.
