content manager Greenville, SC
Michelin
Full Time
Greenville, SC
117263 - 76637 USD ANNUAL Today
Job description
B2B Content Marketing Manager (Entry/Experienced Level Professional)
Michelin is hiring!
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THE OPPORTUNITY
The Content Marketing Manager will be responsible for crafting and managing B2B content across our user lifecycle, from awareness to conversion and retention. You can strategize, implement, and be a cross-functional leader in all of your day's work. You can write creative email subject lines and deep-dive white papers.
You can produce quick explainer videos and orchestrate live webinars and panels to ensure it gets published and promoted to the right people in the right place at the right time. You are making a difference and driving the digital transformation for the B2B Digital Marketing efforts at Michelin.
This job is located at our headquarters in Greenville, SC, conveniently located within driving distance to east coast beaches, the Blue Ridge Mountains and large cities like Atlanta and Charlotte. The mild climate, charming downtown, and impressive culinary scene are just a few of the perks of living here.
WHAT YOU'LL DO
- Develop and execute a comprehensive content marketing strategy
- Drive brand awareness, customer engagement, lead generation, and sales which aligns with Michelin's brand and business objectives
- Identify target audiences and their key demographics, interests, and online behavior
- Research and build high-quality, compelling, and SEO-friendly content
- Formats, include website copy, thought leadership articles, white papers, eBooks, webinars, and other marketing materials
- Effort may involve sourcing photographs and illustrations to accompany written content, format content and add meta information
- Lead and optimize Michelin's B2B content calendar
- Develop and maintain our B2B Digital Marketing editorial calendar to ensure a steady cadence of content production and publication that resonates with our target audience
- Promote content through channels to maximize reach and engagement
- Channels include social media, email marketing, and paid advertising
- Monitor and analyze content performance metrics and user engagement
- Use data to identify trends, optimize content strategy, and inform future content creation to improve content effectiveness and drive business results
- Collaborate with cross-functional teams
- Teams include product, data, design, marketing, and sales, to build content that supports business goals, addresses the unique needs and difficulties of our target audience and improves the customer experience
- Handle relationships with external content creators and partners, including agencies, as needed
- Stay up to date
- Includes industry trends (AI, etc.) and best practices, and incorporate them into Michelin's B2B content strategy
WHAT YOU'LL BRING
- You are creative and think freely
- You have the audacity to bring non-traditional ideas to the table, and the grit to see them through to launch
- You are a phenomenal writer and an eagle-eye editor
- You maintain high-reaching standards for your own work, and you raise the bar for the Michelin organization
- Excellent written and verbal communication skills, with a strong attention to detail and the ability to craft clear, concise, and compelling narratives
- You have a demonstrated ability in a content marketing or creative role, with a proven history of success in crafting high-quality, engaging content that drives measurable results
- A portfolio of high-quality content across various formats
- Bachelor's degree in marketing, Communications, English, Journalism, or a related field
- You have strong writing, editing, and storytelling skills
- A passion for storytelling and a deep understanding of the power of content marketing to drive business growth and drive performance
- You are Data Driven
- Experience with SEO and keyword research to support content marketing best practices
- Strong analytical skills and experience using data to advise content strategy and decision-making
- Familiarity with marketing automation platforms, content management systems, and web analytics tools
- You are collaborative. You love working with data scientists and product leaders to tell data-driven stories. You love collaborating with designers to tell stories visually.
- You can work independently with cross functional teams in a fast-paced, deadline-driven environment
- You are compassionate - with colleagues and with customers
- You are high output. You know when work needs to be hand-crafted from a blank page, and when it's okay to write your first draft with ChatGPT. You can assess quality trade-offs and know when to say, "done is better than perfect."
- You love working in a demanding environment and you are excited by the chance to create a big impact on Michelin's future
- You have strong project management skills and diligence
#LI-HIRINGMICHELIN
#LI-JO1
Inspire Motion for Life: Apply Today!
As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.
MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.
Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.
Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.
Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at .
This position is not available for immigration sponsorship.
Get in the driver’s seat and be on your way to a meaningful professional journey!
Michelin
https://jobs.michelinman.com/en
Greenville, SC
Florent Menegaux
$10+ billion (USD)
10000+ Employees
Company - Public
Machinery Manufacturing
1889
