content manager Bristol, England
Job description
DACBeachcroft has an exciting opportunity for an experienced and driven Content Marketing Manager to join our Bristol based Clients and Markets team on a full-time, permanent, hybrid basis.
Reporting to the Marketing Team Leader, the Content Marketing Manager will be responsible for developing the content marketing activity within the firm, and will have a particular focus on copywriting. This role will also particularly support the marketing efforts of the Financial Services and Technology sectors within the firm. Overall the role will work as part of the central team, and operate in a flexible resourcing environment.
We are a Disability Confident employer and guarantee to interview anyone with a disability, long term health condition or neurodiversity whose application meets the essential criteria for the role. If this applies to you and you feel you meet the minimum criteria for this vacancy as set out in this advert then please contact [email protected] in confidence, quoting the reference number for this vacancy in the subject box of your email, and a member of the Recruitment team will be in touch.
Main Responsibilities- Support the delivery of the firm's content strategy, working closely with the Marketing Team Leader, and wider Marketing and Events team.
- Work closely with subject matter experts to identify and create compelling content which engages and informs target audiences, and is aligned to the firm's brand voice, and sales narrative.
- Ensure content is optimised for relevant channels, and support effective leveraging of content channels to ensure maximum engagement and impact.
- Assist with the delivery of the SEO strategy.
- Work closely with wider subject matter experts, and marketing team to ensure that website content is accurate and up-to-date.
- Manage the firm's content calendar, coordinating the scheduling of campaigns to ensure the optimisation of their delivery.
- Analyse and report on the performance of content across all owned, and paid for channels, using data to identify opportunities for improvement, and inform future decisions.
- Develop and implement multi-channel marketing campaigns to support the commercial growth of the Financial Services and Technology sectors.
- Collaborate with internal teams to create and optimise marketing materials, including brochures, video content and thought leadership.
- Work closely with the Financial Services and Technology Business Partner, to develop and execute events, conferences, and sponsorships to enhance the firm's visibility and generate leads.
- Excellent written and verbal communication skills, with experience in copywriting and proofreading.
- Highly organised, with the ability to manage multiple projects simultaneously
- Experience using content management systems (CMS) and analytics tools.
- Knowledge of marketing automation tools such as Sitecore, Hubspot, Marketo or Pardot is preferred.
- Awareness of SEO best practises, and experience in content optimisation.
- Strong stakeholder management skills, with the ability to build relationships and work collaboratively with key stakeholders across the business to ensure effective communication and alignment of content with business objectives.
- Demonstrable suitability to work in a management role and an ability to communicate effectively at all levels.
- Ability to lead, motivate and develop direct reports.
- Confident working at pace; with project planning and management skills.
- Possess a high degree of initiative and independent judgment with excellent troubleshooting, decision-making, and follow-through skills.
- A flexible mind-set focusing on the delivery of objectives rather than process-oriented.
We are a leading international legal business with over 2,500 colleagues and a diverse range of capabilities. We have 11 offices in the UK as well as offices in Dublin, Madrid, Paris, Singapore, Chile, Colombia, Mexico and Miami. We also have associations/alliances with firms in Malaysia, Brazil, Peru, Argentina, Central America, the USA, Australia and Germany.
We are a broad-based commercial firm with a strong heritage in insurance, health and real estate. This is complemented by a fast-growing Business Advisory capability. We represent a wide range of clients, ranging from household names to government departments and NHS bodies. We act for all of the UK’s top-ten insurers, we are market leaders in the provision of strategic, commercial and regulatory advice to providers and commissioners in the health sector, and in real estate we advise all of the UK’s top-12 housebuilders.
We have an impressive legal pedigree, with 142 Chambers UK 2021 practice area and individual lawyer rankings. In Legal 500 UK 2021, the firm received a top tier ranking for 37 of its practice areas, and 58 DACB lawyers were singled out in the ‘Leading Individual' rankings.
Our successes have been recognised by the legal industry and the markets in which we operate. These accolades include two top prizes in the ‘Excellence in Business Development’ and ‘Excellence in Technology & Innovation’ categories of the 2020 Law Society Excellence Awards – the highest accolade for law firms in England & Wales. Our health sector team won the ‘Crisis Management Team of the Year’ award at the 2020 British Legal Awards for its support to the NHS at the onset of the COVID-19 pandemic, and our Cyber & Data Risk team received the ‘Business Development Innovation Award’ at the 2020 Legal Innovation Awards, as well as ‘Cyber Law Firm of the Year’ at the prestigious Insurance Insider Cyber Rankings Awards, for its market-leading suite of digital tools to help our clients prepare for and respond to cyber and data risk crises.
Our vision is to be leading business advisers, recognised for our insight and our outstanding commitment to clients, and for being the place where talented people want to work. For further details on our work and our culture, please visit www.dacbeachcroft.com.
Application Details
At DAC Beachcroft, we don’t just accept your differences we celebrate them. From bespoke solutions for our clients, to treating you like an individual. Our strength comes from your diverse ideas and bringing the whole you to work. So if you’re good at what you do, come as you are. We welcome direct applications and are happy to talk flexible working.
We also want you to be at your very best. Please feel free to let us know of any changes we can make at any point in the recruitment process that will help support your application. If this opportunity sounds of interest to you, please make an application and submit your CV. Your application will be dealt with in the strictest of confidence.
Note for Recruitment Agencies – the DAC Beachcroft recruitment team is responsible for managing all current vacancies through direct hiring and referrals wherever possible. We do work with recruitment agencies and where we require external support we will formally release those vacancies to the agencies on our Preferred Supplier List deemed best placed to assist us. Speculative CVs sent by any agency to any DAC Beachcroft employee without a specific request by the recruitment team will not be accepted and with no introduction fee applicable. Our recruitment team can be contacted at [email protected]
