content manager London, England
Clarins USA
Full Time
London, England
55000 - 36694 GBP ANNUAL Today
Job description
Date: 26 Jun 2023
Location: London, GB, W1G 9DN
Company: CLARINS
Ecommerce Content Manager – 6 Months mat cover
Ready to bring passion into your career?
A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet".
Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.
Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.
Do you want to help write the next chapter of our story?
The role:
A hybrid role with 3 days from the central London office and 2 days from home, this person joins the Clarins UK Ecommerce team. This is a 6-month Maternity cover for our Ecommerce Content Manager. Responsible for the visual and technical execution of clarins.co.uk, you work symbiotically with the Ecommerce Trade Manager and together you are responsible for the smooth running of the day-to-day business. This role owns all content merchandising, technical functionality, UI and UX. This role is suitable for someone with a proven background of managerial level experience of at least 3 years. As their function is part of the Online business team, they understand commercial objectives and help on achieving them visually. They are strong communicators, have excellent organizing skills and have high attention to detail. They also demonstrate creativity and can execute ideas technically. They have a strong grasp of the digital shopping landscape, are well versed in UX, UI and are passionate about how these ultimately help in driving online business. They are proactive and are capable of multi-tasking and have a strong work ethic.
What you’ll do:
- Data and Insight:
- Assist to achieve online sales and profit targets.
- Monitor and analyse daily, weekly, monthly, quarterly, and annual content performance metrics to identify opportunities, propose and decide actions to maximise sales.
- Responsible for general analysis and reporting on content and functionality performance, you will use both the CMS, Contentsquare and Google Analytics GA4 to track versus targets and historical data.
- Content focus:
- Key lead on website functionality updates and evolutions as well as general maintenance of the sites are updated and in line with Global and Local schedules.
- Develop and execute a website content strategy to improve workflows and team efficiency.
- Manage the localisation and operational execution of landing pages end-to-end (sign-off translations or copy creation, creative briefs, page creation, deployment, tracking, optimization & reporting).
- Merge a creative mindset with the Trade Manager’s commercial objectives, together suggesting stories for Ecom newsletters to enrich brand awareness and drive sales.
- Share with the wider department on a need to know basis all online storytelling or related information that you receive from either Global teams and the Local Brand Marketing team, PR or other teams.
- Personalization of the website through idea generation, execution, monitoring and performance analysis of usability tests, functionality evolutions, personlisation tests or similar optimisation with a relentless drive to improve the online experience.
- Continuously define high quality content and adapt plans with learnings.
- Key lead on SEO support for the Digital Acquisition Manager, ensuring all content optimisations on landing pages, products and copy is updated in alignment with the agreed recommendations.
- General projects and management:
- Developing key relationships to foster omni-channel thinking inside the business, leading by example in ensuring that communication flows and collaboration is always smooth.
- Manage and develop your direct report with a goal to maximise efficiencies wherever possible. You will mindfully manage them, empower, and upskill them to be a Rockstar partner for you, setting your team up for future continued success.
- Own the integration of new third-party service providers.
- Development and execution of the gamification roadmap as well as reporting on results.
You are:
- Highly organised with the ability to multi-task and prioritise to meet tight deadlines.
- Someone who thrives in a fast-paced environment and is adaptable to change.
- Target driven with strong commercial acumen, highly numerate and analytical.
- Solution focussed with ability to overcome challenges.
You have:
- Minimum of 3 years’ experience in an Ecommerce team, managing a website CMS preferably SFCC Salesforce.
- Proven experience in defining and shaping a product merchandising strategy.
- Strong technical understanding and ability to hit the ground running autonomously.
- Have a basic understanding of html and website backends such as SFCC Salesforce.
- Ability to write impactful and succinct copy.
- Experience with Google Analytics and other tracking tools to monitor website performance and KPIs.
We have:
- Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands.
- Unique products and innovative services.
- A commitment to Social & Environmental Responsibility embedded in our raison d'être.
- A caring and inclusive corporate culture.
- Development and training opportunities.
- Attractive compensation and benefits.
- We Care Day – Volunteering.
- A flexible work environment, with up to 2 days of remote working per week.
If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.
At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds.
To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com
Clarins USA
https://www.groupeclarins.com/
New York, United States
Jonathan Zrihen
Unknown / Non-Applicable
5001 to 10000 Employees
Company - Private
Consumer Product Manufacturing
1954
