Content Lead London, England
Job description
About Salary Finance
Working with employers, we provide a financial wellbeing platform as an employee benefit, helping employees to understand their money better, get out of debt faster and save for their future. We already have a reach of over 4,000,000 employees through our relationships with over 600 of the biggest companies in the UK.
By improving employee financial wellbeing, we have a very real and meaningful impact on people's lives. We remove the stress and worry associated with financial difficulties by dramatically reducing the interest rates employees pay on their personal debt, and provide them with the tools needed to start saving sooner and be more financially secure. We are backed by some of the biggest brands, including investments from Blenheim Chalcot (the UK's leading venture builder), Legal and General (the FTSE 100 insurer and asset manager), Experian and Goldman Sacs, and funding partnerships with JP Morgan and Virgin Money.
Launched in 2015, we have made excellent progress, and are scaling fast. We are named BITC's Responsible Business of Year 2018, included in KPMG's Global Fintech 100, listed top of the Forbes' list of socially-responsible startups, and profiled by the Financial Times, the Times, the Wall Street Journal, the Guardian, the Telegraph, CityAM and the Institute of Directors.
The role
We are looking for a content and social media executive looking to drive our B2B content and social media efforts . This person will be successful if they love creating and repurposing original content, telling compelling user stories and turning stuffy data into impactful insights. They should be both a content generalist and able to get hands-on in coming up with content strategy, drafting content, editing and repurposing it across different channels to drive commercial growth. This role reports into the Head of Client Acquisition..
Responsibilities
Work with commercial leaders to understand what themes and formats of original, compelling and creative content we need to maintain awareness, and drive engagement and growth
- Create content to support lead generation, pipeline acceleration, and content to retain and wow our clients.
- Develop a calendar/content plan of various different content categories in order to ensure a regular flow of content output against short- and long-term B2B objectives
- Own our B2B content and thought leadership strategy, being responsible for creating content in line with the plan, ensuring it's repurposed as needed, and optimised
- Identify new opportunities to engage our B2B audience with content, including, landing pages, and video.
- Own our social media and YouTube channels, and website content including creating and scheduling content, reporting and optimising
- Maximise engagement – work withthe Commerical Team to ensure our content is presented in the most effective way to maximise call to actions, engagement, sign up, following and likes, etc
- Work with design, BI and others to produce high quality content in line with objectives
- Set up best practice processes to get things done in a better way
- Interact occasionally with senior external stakeholders (e.g. interviewing a research fellow for a report, or interviewing a client for a case study)
- Act as in-house proof-reader and editor extraordinaire.
About you/Required
- You are passionate about social impact, interested in how technology can drive social change and excited to be part of a business that delivers a meaningful difference to society
- You are a great emotive and technical writer and you love what you do
- You have experience in content marketing and are looking for a bit more ownership, creativity and growth in online content creation
- You are an excellent communicator and can explain complicated issues clearly and simply with the wider team and varying levels of stakeholders
- You get a kick out of managing cross-functional projects - especially with different commercial teams
- You have a "test, learn and improve" mindset, an ability to deliver projects from concept to execution
- You are motivated to work in a fast-paced environment, and you will thrive because you're super-organised and structured (but not rigid)
- You are comfortable with setting the right KPIs, and knowing when to change course You bias towards action, while maintaining high editorial standards
We're looking for people that will get stuck in and make a difference. We have a great collaborative, entrepreneurial team and are passionate about what we do. If you want to join a team that is changing people's lives for the better then we'd love to hear from you.
Learn more at salaryfinance.com
Salary Finance is proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish.
