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Digital Content Designer

Location London / hybrid / flexible / home

Permanent

Salary £40 - £45K depending on experience

Full time

The role and the team

The Group Content Team is responsible for all our owned digital channels, including editorial content on bupa.com

This is a great opportunity for an enthusiastic content designer who’s looking to make the next step in their career with one of the world’s leading healthcare companies.

It’s an exciting time to work in healthcare and you will be joining a talented, friendly team as we work to enhance our digital communications.

It’s a chance to help shape our corporate website and make a real impact on the way we communicate.

We’re looking for someone who is ready to learn, get stuck in and build their skills, while helping us to create a best-in-class corporate website.

What you’ll be doing

• Scoping and editing digital content for our corporate website
• Designing, building and editing pages in our CMS
• Auditing content to identify and resolve technical issues
• Designing content layout and flow for intuitive and meaningful customer journeys
• Managing relationships with subject matter experts to make sure content is accurate
• Managing the home page and update calendar for bupa.com
• Ensuring best practice in UX and digital content on bupa.com
• Making sure that content reflects policy, legal, security and regulatory requirements
• Delivering accurate, timely, high quality content assets
• Monitoring the performance of content and identifying areas for
• Publishing content to bupa.com via a CMS
• Identifying ways to iteratively improve content, and manage content life cycle
• Working closely with the content team to regularly update content on bupa.com
• Managing content design for pages and hubs on the website using available CMS modules
• Liaising with web development agency on technical projects and upgrades to the bupa.com
• Liaising with teams across Bupa the to manage content workflows, such as planned updates or new sections of the website
• Developing and implementing a home page calendar
• Implementing SEO strategies and exploring ways to improve our SERP ranking

What you’ll bring

• An impressive portfolio and / or examples of your digital content design and written work
• Evidence of methods and tools used in your previous content design and governance work
• Experience of publishing and creating pages and content hubs using a CMS – Sitecore would be great
• Experience of taking briefs and writing for the web, with proven ability and examples of designing content that is accessible and usable
• Planning skills, with the ability to manage shifting deadlines on multiple content requests of various scales, using shared planning tools
• Confident, persuasive communication skills with the ability to convince people that user-needs and a usable approach is the only way to present information, refining and reorganising content with that in mind
• Proven experience in using metrics and user feedback to define/refine content
• Ability to adopt a brand’s tone of voice and to consider relevant legal or regulatory requirements
• Demonstrable evidence of supporting on complex, ideally global, projects
• Highly organised, comfortable working to tight deadlines with conflicting demands on your time

Why Bupa?

We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You will be eligible for:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Diversity and Inclusion

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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