Content Creator & Social Media Specialist Pitlochry, Scotland
Job description
Are you passionate about social media, written content, and image and video creation? As part of our Group, you will create compelling content showcasing all our hospitality establishments to our local and global guests and customers.
If you are bursting with creativity and are an Instagram, Facebook, TikTok, Reels, Twitter, and YouTube fanatic who loves writing, photography, video, and imagery content creation and editing.. then we want to hear from you! Must live in Scotland.
Salary
£25 000.00 - £27 000.00 depending on experience
Plus great benefits
Job brief
We are looking for a driven Social Media Specialist to attract and interact with our guests and customers and networks users for three of our hospitality establishments.
The goal is to achieve superior customer engagement, website traffic and revenue through all aspects of the social media marketing roadmap with a solid understanding of how each social media channel and how to optimize content. You are responsible for joining relevant conversations on behalf of each establishment by providing support to current and prospective customers and guests.
Responsibilities include
Building and executing social media strategy through competitive and audience research
Setting up and optimizing company pages within each social media platform
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages direct bookings
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each establishment
Collaborate with other departments (General Managers, sales etc) to manage reputation, and branding and identify key influences and coordinate actions
Requirements and skills
Proven working experience in social media marketing or as a Digital Media Specialist
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Fluency in English
Valid drivers licence
BS in Communications, Marketing, Business, New Media or Public Relations
Benefits include
Company laptop
Travel expense
Discounted rate of stay at three of our hotels
Discounted rate for four of our Restaurants
28 days per year paid holiday
Job Type: Full-time
Salary: £25,000.00-£27,000.00 per year
Benefits:
- Cycle to work scheme
- Employee discount
- Free parking
- On-site parking
Schedule:
- Monday to Friday
- Weekend availability
Experience:
- Social media marketing: 2 years (preferred)
Willingness to travel:
- 50% (preferred)
Work Location: On the road
Reference ID: Social Media creator
