Consumer Media Channel Insights Assistant Manager, ekaterra York, England
Unilever
Full Time
York, England
34400 - 55380 GBP ANNUAL Today
Job description
Job Title: Consumer Media Channel Insights (CMC) Assistant Manager, Marketing, ekaterra
Work Location: London, 10 York Road (Hybrid)
WL: 1C, Junior
Job Type: Full Time
Travel required occasional
Who we are…and what we do
With an annual turnover of around €2bn, ekaterra is the world’s largest tea business, with world-class, purpose-driven brands such as Lipton, Pukka, Tazo, T2 and PG Tips. ‘eka’ is a word taken from the Sanskrit language which means unity and one purpose, while ‘terra’ represents the earth and nature. As ekaterra we are truly united in one purpose: growing a world of wellbeing through the regenerative power of plants.
In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the ekaterra business from its previous owner, Unilever. As a standalone entity with a dedicated single-category focus, ekaterra is even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the wider world. With 11 production factories in four continents and tea growing estates in three countries, ekaterra is a profitable and growing business whose brands reach hundreds of millions of consumers. It has a presence in over 100 countries.
Under the ownership of CVC, ekaterra has an exciting future ahead with opportunities for increased investments in our iconic brands, our people, and our capabilities. Combining the strength and scale of our brands with a focus on speed and agility, ekaterra is brewing a corporate start-up mindset that’s opening-up new opportunities for its people to flourish every day.
At ekaterra, we put consumer love at the heart of every decision. We celebrate diverse thinkers who take personal ownership to connect ideas and make impactful things happen; people who share our values around humanity and courage and give their commitment to nurturing the wellbeing of all. In return, we offer a working culture that gives our people freedom and flexibility, and where they can grow both personally and professionally to master their field.
Be part of our amazing blend. Come and grow yourself and, in turn, help us to grow a world of wellbeing.
Your Role
UK&I is one of the top markets for ekaterra, wherein we play with a wide set of strong brands like PG tips, Pukka, T2, Brooke bond, etc. and operating in diverse channels. What makes this Consumer Media Channel Insights (CMC) role particularly exciting is the key focus on Tea & plant based wellbeing and driving the holistic consumer agenda (consumer, media, shopper) to partner for business growth.
As the UKI CMC Assistant Manager, you will be reporting directly to the Europe CMC Manager. You will directly partner the UKI Country General Manager and the local marketing & digital teams to drive the business growth agenda via CMC– responsible for identification & translation of consumer & customer needs, insights & behaviours into powerful growth action in brand strategy, performance, innovation, communication & activation initiatives.
Your Key Tasks
- To fully understand the Beverages & Plant based wellbeing categories in the UKI, the Brands, customers and the key business objectives and challenges.
- Be the consumer, media and shopper insights expert in the market.
- Use your innate ability and passion to understand and empathise with consumers and customers to deliver valuable insights to the business.
- Set relevant in year & long term research programmes & CONSUMER, MEDIA, SHOPPING Insights Agenda to deliver against the business growth objectives, Close business Partnering with the Business, marketing as well as CD teams
- STRATEGY & IBP, Deliver insights to create & implement the long term Country/Cluster category strategy & roadmap (cross brands) -in line with the Global & local Innovation strategy
- CCBT PARTNERING & PERFORMANCE STEERING
- PROJECTS/INITIATIVES - renovation, innovation, communication, Activation
- Partner to ensure Communication & Media deliver to objectives & optimize for ROI holistically
- DATA into insights into action, utilizing insights from multiple sources and distilling to drive priority actions for the business to take, sources including
- Build relationships and effectively collaborate with the internal and external partners
- CMC Budget Management: key accountable for managing a set budget for the CMC MU/country, ensuring we’re getting the most value from our agency partners and we’re using the right investment for the right return of value to business
- Identify & support all Tentpole events/activations of global brands with consumer, shopping & media insights for strategy & execution across multiple markets
- Collaborate with the global CMC team to deliver exciting cross-MU learnings.
- Ensure that all research work is actionable and strategically aligned; this includes all practical aspects of research management
- Ensure research & media agencies are set for success and provide guidance to agencies that give excellent standards of service and thought leadership
Skills and Experience
- Experienced at all areas of CMI skills: understanding market research fundamentals; mastering market research techniques; bringing integrated consumer, media and shopper Insights into the business and showing the business how and where to win
- Strong communication and influencing skills
- Strong business acumen
- Business partnering & stakeholder management
- Overall brand engagement: content & media into brand power & share growth
- Innovation development & market research requirements on problem discovery, risk assessment, validation, etc.
- Understanding/working knowledge on social search, digital and business analytics for both insights and business operation
- Deep brand and consumer understanding
- Action & results oriented: track record of developing work which is fact-based rather than fact-filled, focusing on actionable recommendations and outcomes.
- Proven record of strong follow through of the work until action.
- Drive & resilience: Strong drive to generate new initiatives and see them through to action – land new pioneering CMI and marketing initiatives into the business
- Positive & hero mentality: A positive attitude and can-do outlook to keep the agency teams motivated and inspired to work with the team.
- Pioneer – in how to grow brands using different & innovative approaches
- Digital tools: an experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics, FB Audience Insights, Google Trends, Search)
- Language Requirements: English fluency as minimum
What we can offer you
Not only do we offer a competitive salary, but also our pension scheme, an annual bonus and hybrid working. You’ll get the opportunity to work directly with a renowned and exciting brand in a flexible and agile environment. We strive to achieve a family-friendly culture and to, above all, create possibilities for all.
We believe that growth is for everyone, we believe in growing leaders, and we believe in making space to grow an owner’s mentality. Like nature, we adapt, we change and we grow. We believe in connections over hierarchies and work levels. We have a 'corporate start-up' approach; we act with speed and agility and we have the strength and scale of a large corporation. We are building a better world of wellbeing, and a better you.
Excited about the Role?
Please apply online by clicking on “Apply” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.
You will be able to access your status update through the candidate tracking link.
Thank you for your interest and application. Should you require additional information, please contact Rita Hilla via this email: [email protected]
ekaterra is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! Therefore if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever
www.unilever.co.uk/careers
London, United Kingdom
Alan Jope
$10+ billion (USD)
10000+ Employees
Company - Public
Consumer Product Manufacturing
1872
