Consumer Experience Intern London, England
Job description
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT UK IS LOOKING FOR A CONSUMER EXPERIENCE INTERN
SENIORITY LEVEL: Entry level
FUNCTION: Marketing & Sales
SALARY RANGE: Competitive salary package + excellent benefits
LOCATION: Chiswick, London
JOB TYPE: Fixed-term role
ROLE POSITIONING AND OBJECTIVES
The Consumer Experience Intern will support the UK Consumer Experience team to deliver the Business and Activation objectives for 2023 while working closely with the CX Manager. We are looking for a proactive intern to work full-time with the UK team to ensure engaging content and experiences for our UK consumers.
Reports to: Consumer Experience Manager
Geographic Scope: UK
Travel Required: Hybrid work - In the office min. 3 days a week
Core Relationships: Internal – Marketing Activation & External Agencies
WHAT YOU WILL BE ACCOUNTABLE FOR
Support in the delivery of experiential campaigns and executions as part of the Consumer Experience (CX) in the UK market, 121 activations and beyond.- Prepare-, present- and run weekly team meetings with market results for activations.
- Be in charge of weekly meetings to ensure compliance in the market.
- Working closely with the 3rd party creative agency to ensure the smooth running of the production process
- Support in running the Instagram page, Web hub and CRM for the event page
- Monitor competitor activity and brainstorms potential improvements or changes in marketing strategy, products, and/or services
- Support in organizing and attending marketing events & activations at Festivals, Concerts and Arenas to insure LEX (legal department) & market compliance and quality of execution.
- Analyse the results of all marketing activity and present findings and recommendations to the Consumer Experience Manager
- Support the CX Executives with marketing projects through cross-functional and cross-departmental teams. Liaise internally within the team to ensure all additional marketing and promotional projects are effectively coordinated through the content calendar so that all deadlines are met, and budgets are managed effectively.
- Ensure that the products & services match the brand positioning and are in line with the Brand Guidelines
- Liaise with external agencies to ensure projects are dealt with in a timely-, cost effective- and efficient- manner, and ensure they have a clear understanding of the marketing strategy and targets
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Work closely with the Consumer Experience Executives to support activities and campaign plans through the RACI (Responsibility, Accountability, Consulted and Informed) model
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Experience Required:
- A passion and love for consumer brand marketing
- A good understanding of experiential marketing and brand experience across the industry including insights, measurement, and best practice
- Client management skills preferred
- An ability to work with and use data to support the team and engagement activities
- A proactive and self-driven approach to objectives
- An agile, creative, and collaborative working style
- IT skills – basic use of the following packages: word, excel, PowerPoint, Microsoft outlook
Technical & Functional Skills Required:
- Microsoft Office
- Ability to learn and adapt to new systems
BENEFICIAL
Excellent communication skills- Strong Organisational skills
.
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
