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Job Description:

Within Caterpillar’s Electric Power Division every employee contributes to creating sustainable, world-changing power solutions that impact lives around the globe. Join our winning team and help build a better, more sustainable world.

As a Marketing Communications Consultant, you will be a consultant and divisional expert in Marketing Communications for the North American and South American regions with focus on the promotion of diesel and gas generator sets and associated products and services.

Job Duties/Responsibilities will include:

• Develop and execute a regional marketing communications plan utilizing digital and non-digital channels to create awareness and generate leads.

• Develop launch strategy and design campaigns for new product introductions to the market. Key channels will include cat.com, SEM/SEO, social media, marketing automation communications, advertising media, events, and PR.

• Develop and execute a marketing communications plan to generate awareness and leads for current products and solutions and associated services. Design and execute campaigns to reach and engage target audience.

• Develop market knowledge and expertise in diesel and gas segments for assigned regions as above including product and applications, life cycle cost, knowledge of dealers’ and customers’ applications, industry and marketplace needs.

Overall, you can expect to:

• Lead the execution of marketing programs from start to finish

• Manage and control budgets

• Define innovative marketing communication strategies for product and services promotion via physical & virtual customer experience including tradeshows

• Work in partnership with internal and external creative agencies to develop creative briefs e.g., for advertising including print, digital, and video assets

• Monitor and analyze campaign results

• Analyze industry trends and the competitive environment.
  

Basic Qualifications:

• Bachelor's degree in a Business or Marketing program.

• A minimum of 5 years of experience in Marketing or a Communications-related role.

Top Candidates Will Also Have:

• Broad business background

• Marketing Cloud experience

• Ability to collaborate with people from diverse backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences

• Ability to deal with sensitive issues, mentor, and coach, and/or persuade others on marketing tactics, new technology and distribution methods

• Good human relations skills to develop a collaborative/cooperative work relationship with others inside and outside the business unit. Demonstrated proficiency in multiple projects management

• Strong Business Acumen to measure marketing return on investment (ROI)

• Metrics-driven marketing mind

• Must have strong writing and presentation skills and examples of successful communication strategies and results

• Proven ability to manage multiple projects simultaneously.

Additional Information:

Benefits :

• Medical, dental, and vision coverage

• Paid time off plan (Vacation, Holiday, Volunteer, Etc.

• Company matched 401k savings plan

• Health savings account (HSA)

• Flexible spending accounts (FSAs)

• Short and long-term disability coverage

• Life Insurance

• Paid parental leave

• Healthy Lifestyle Programs

• Employee Assistance Programs

• Voluntary Benefits (Ex. Accident, Identity Theft Protection)

Domestic relocation to Dallas, TX is available for this position. Additional locations with 50 miles of a Caterpillar facility will be considered.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O.

As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers. #LI

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