consultant Irving, TX
Job description
Career Area:
Marketing / Sales / Product SupportJob Description:
Within Caterpillar’s Electric Power Division every employee contributes to creating sustainable, world-changing power solutions that impact lives around the globe. Join our winning team and help build a better, more sustainable world.
As a Marketing Communications Consultant, you will be a consultant and divisional expert in Marketing Communications for the North American and South American regions with focus on the promotion of diesel and gas generator sets and associated products and services.
Job Duties/Responsibilities will include:
Develop and execute a regional marketing communications plan utilizing digital and non-digital channels to create awareness and generate leads.
Develop launch strategy and design campaigns for new product introductions to the market. Key channels will include cat.com, SEM/SEO, social media, marketing automation communications, advertising media, events, and PR.
Develop and execute a marketing communications plan to generate awareness and leads for current products and solutions and associated services. Design and execute campaigns to reach and engage target audience.
Develop market knowledge and expertise in diesel and gas segments for assigned regions as above including product and applications, life cycle cost, knowledge of dealers’ and customers’ applications, industry and marketplace needs.
Overall, you can expect to:
Lead the execution of marketing programs from start to finish
Manage and control budgets
Define innovative marketing communication strategies for product and services promotion via physical & virtual customer experience including tradeshows
Work in partnership with internal and external creative agencies to develop creative briefs e.g., for advertising including print, digital, and video assets
Monitor and analyze campaign results
Analyze industry trends and the competitive environment.
Basic Qualifications:
Bachelor's degree in a Business or Marketing program.
A minimum of 5 years of experience in Marketing or a Communications-related role.
Top Candidates Will Also Have:
Broad business background
Marketing Cloud experience
Ability to collaborate with people from diverse backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences
Ability to deal with sensitive issues, mentor, and coach, and/or persuade others on marketing tactics, new technology and distribution methods
Good human relations skills to develop a collaborative/cooperative work relationship with others inside and outside the business unit. Demonstrated proficiency in multiple projects management
Strong Business Acumen to measure marketing return on investment (ROI)
Metrics-driven marketing mind
Must have strong writing and presentation skills and examples of successful communication strategies and results
Proven ability to manage multiple projects simultaneously.
Additional Information:
Benefits :
Medical, dental, and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.
Company matched 401k savings plan
Health savings account (HSA)
Flexible spending accounts (FSAs)
Short and long-term disability coverage
Life Insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits (Ex. Accident, Identity Theft Protection)
Domestic relocation to Dallas, TX is available for this position. Additional locations with 50 miles of a Caterpillar facility will be considered.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O.
As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers. #LI
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Relocation is available for this position.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
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