community relations manager London, England
Job description
We have an exciting opportunity for a Media Relations Associate to join our PR team, within our Fenwick Bond Street office.
Hybrid working is included with this role ensuring you have the perfect work/life balance.
About the role
As a Media Relations Associate you will support and deliver the commercial strategy of the business by building and sustaining media relationships. Whilst managing a busy workload, you will use these relationships to amplify the Fenwick brand and engage with new and existing customers.
About the candidate
We look for warm and welcoming people, who are adaptable, courageous, innovative, and goal-orientated to join us on our exciting journey. As well as these key characteristics, this role also requires some specific skills and experience to succeed…
· Strong understanding of market trends and social media platforms
· Strong relationship builder and brand ambassador. Able to identifywhere and how to position brand Fenwick
· Exceptionally organised and a strong communicator
· Ability to manage ambiguity, juggle tasks and meet deadlines on a daily basis
· Excellent grasp of Fenwick brand identity. Ability to use creativity and commercial instincts in decision making process
· Thorough and in depth understanding of Fenwick customer profile and appreciation of how to target this demographic across all channels and locations
Accountabilities and Responsibilities
· Establish and nurture media relationships with top tier fashion editors, directors, stylists and influencers, driving the Fenwick strategy through press engagement.
· Identification of, and capitalising on media opportunities nationally, regionally and digitally with media network (including key press and influencers)
· Support the delivery of4 major campaigns across the annual marketing calendar by securing press coverage and media placement of products.
· In addition to campaigns, continually support the needs of the business for second tier activity, new focus areas & hospitality ie restaurants /
· Work closely with Buying & Merchandising to deliver the commercial objectives for each area. In particular helping support the launch new brands via media engagement, and helping hit new season sales targets by continually building awareness of Fenwick product offer.
· Work closely and cross functionally with buying & retail to support new concession areas and Fenwick own brand with press launches, influencer coverage, and print media.
· Deliver regular weekly reports for media coverage including ROI.
· Plan and manage media budgets.
· Manage and track the loan of items to press & influencers, working with retail operations to ensure stock security.
About Fenwick
Opening our first store in 1882, Fenwick is rich with heritage and history as the UK’s largest family-owned department store group. We are on an exciting journey, transforming the business to exceed the expectations of our customers, and we are always on the lookout for talent to join us.
We have 9 stores across the UK, differing in size and offering, specific to their local community. We are fortunate enough to say our 4 of our stores also house our functional teams, allowing for a truly collaborative approach.
We offer a competitive salary and benefits package including:
- 25% Colleague Discount (across most areas)
- 33 days annual leave (including bank holidays)
- Birthday day - 1 additional day off in the month of your birthday
- Holiday Purchase Scheme option to buy up to 5 days leave
- Business Dress Loan Scheme interest free loan to buy clothes for work
- WeCare a 24/7 online GP, mental health support service, get fit programme and more.
- Perks a great way to get discounts, exclusive deals and cashback on a range of products and leisure activities
- Cycle to Work scheme
- Pension scheme
- Colleague Referral Scheme
Job Types: Full-time, Permanent
Salary: £30,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Employee discount
- Referral programme
- Store discount
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- London, W1S 1RQ: reliably commute or plan to relocate before starting work (required)
Work Location: In person
