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Communications & Marketing Officer PSC/C25p

Grade J, £36,281 per annum, Permanent (Linked to funding), Full Time, Based in Leeds

Do you want to use your skills in marketing and communications in an exciting and varied role that makes a positive impact for people living and working in West Yorkshire?

We are seeking to appoint a highly organised, enthusiastic, and confident person to join the Combined Authority’s Communications and Marketing Transport team. We are particularly interested in hearing from people with marcomms experience for behaviour change with an ability to juggle multiple campaigns and projects to tight deadlines.

This is a diverse role, and you will have the opportunity to be involved in an extensive range of exciting transport projects including work under Metro, MCard and Leeds City Park & Ride brands.

The role

Your key responsibilities will include:

• You will plan, manage, deliver, and evaluate marketing and communication and PR campaigns for a range of audiences to increase patronage and sales of multi-operator tickets.
• You will work with a number of internal and external stakeholders, elected members and the West Yorkshire Mayor to provide communications and marketing solutions for transport related schemes and projects.
• You will be expected to write copy and content for a range of communications for on and offline media including e-newsletters, blogs, website content, marketing collateral and publications
• You will manage transport related digital, web and social communications to increase engagement and ensure service and product information is accurate and is serving passenger needs.
• The West Yorkshire Combined Authority is committed to promoting equality, diversity, and inclusivity. You will use innovative methods to maximise the reach of campaigns and projects, make activity as inclusive as possible and encourage participation among seldom-heard groups.

Please look at the Role Profile provided for more information about the role responsibilities.

About you

You will have the following key skills, education, attributes, and experience:

• Knowledge and experience of full multi-channel marketing and PR campaign management including writing briefs and managing agencies, stakeholder mapping, customer profiling, research, analysis, and report writing
• You will be an ambitious, results-focused individual, proficient at campaign and media management and working flexibly with a range of partners.
• Experience of working successfully in a partnership environment with many stakeholders.
• Ability and confidence to advise senior figures both within and outside an organisation.
• A keen understanding of promotion methods and tailoring these for difference audiences.

If you would like an informal discussion about this role please contact Sharon Presley, Lead Communications and Marketing Officer, on 0113 251 7273 or [email protected]

Our offer

Alongside a competitive salary, we offer an excellent benefits package including:

• 28 Days Holiday plus bank holidays
• Free Travel on rail and buses with the M-Card zones 1-5
• Generous Employer-Contribution Pension Scheme
• Flexible Working Practises with Health & Wellbeing initiatives to ensure you achieve the best work/life balance and career goals.

We have also recently undergone a major office refurbishment and have bright, airy, modern office space, with latest technology, and just a 2-minute walk from Leeds Train Station. We also have agile working options too if you would rather work from home, or another suitable location, as well as a generous flexi-time scheme.

Have a look at our Employee Benefits webpage to find out more

To Apply

To submit your application form online please visit; http://www.westyorks-ca.gov.uk/jobs/ by 11:55 pm on 28 August 2023

Interviews will be held in the week of the 18 September 2023.

The above post is not a Leeds City Council vacancy and has been advertised on behalf of the relevant organisation. To apply please follow their application instructions.

This role is based in the UK. Employment is conditional on confirmation of the right to work in the UK - either as a UK or Irish citizen, under the EU Settlement scheme or having secured any other relevant work visa. If you do not have the right to work in the UK and the role does not meet eligibility for sponsorship, please consider carefully whether you meet the eligibility to apply.