Communications Director Ramsgate, England
Job description
Power of Women Thanet (POW) is looking for a new Communications Director to join our small but mighty charity from September 2023 onwards.
Who is Power of Women Thanet & what do we do?
We celebrate creativity that champions gender equality across Thanet through an annual arts festival to celebrate International Women’s Day (next is March 2024), and a year-round school and community engagement programme. We work towards empowering, celebrating and promoting women and girls by:
- Providing a platform for women and girl artists at our annual arts festival, which celebrates International Women's Day, and at key moments throughout the year.
- Promoting self-exploration and expression through art and creativity in our year-round facilitated workshops and projects.
- Improving access to the arts through facilitating arts engagement projects in community settings.
- Promoting a wider understanding of feminism and its continued need in current society, through education opportunities.
Why now?
2025 will be our 10th anniversary and we have a new organisational strategy to ensure we build on our impact. We are looking for a Communications Director who can support us in the next exciting phase of our development.
What does the Communications Director do?
The Communications Director is responsible for the design and implementation of the Communications Strategy which includes PR, Marketing, Social Media, Branding and Reputation Management.
Who are we looking for?
We are looking for a passionate individual who connects with POW’s objectives and values, and can offer strategic and practical guidance on our communications. We actively encourage applications from all genders, socio-economic backgrounds, BIPOC, LGBTQIA+ people, long- term Thanet residents and those with disabilities. Ideally you are a woman or non-binary person based in Thanet (or East Kent).
Diversity, Equity and Inclusion
POW strives to be an inclusive organisation. We continually work to improve and address issues of accessibility and any under-representations in our team, audience and beneficiaries. We invite and welcome applications from all sections of our community. Appointments will be governed by POW’s DEI Policy.Role:
Communications Director
Remuneration:
£10,880.00
Based on
- £170 day rate
- 8 days per month
- 8 months (September-April)
This works out at roughly 2 days/16 hours per week
Subject to fundraising
Location:
Work from home and Ramsgate office
POW team days are Wednesday so you would need to be available to come to the office each week for meetings
Term:
01/09/2023 - 30/04/2024 (extended if fundraising successful)
Reporting to:
CEO
This role has evolved from Marketing Director to Communications Director to better represent the charity’s current needs. 2025 will be POW’s 10th anniversary and we are aiming to apply for Arts Council NPO status in 2026 so now is a great time to join us as we become more ambitious, professional and committed to tackling gender inequalities in Thanet and beyond. We have identified four main audiences and this role will help shape how we reach them.
POW’s projects over the next year include:
- Piloting ticketed events in the Autumn designed to generate income
- Diversifying our income streams including merchandise and corporate sponsors
- 9th annual International Women’s Day Festival in March 2023 themed on “rest”
- Piloting a Summer Touring Programme where we take POW on the road to local events
- Developing our Youth & Schools Programme
- Year 1 of a three-year Community Campaign around gender inequalities in healthcare
- Preparing for 10th IWD Festival in March 2025
We are a small but mighty team, plus we’re dynamic and incredibly supportive of each other. We know that this fixed-term and part-time role may exclude some applicants and are working on our financial stability. The CEO will work with you to determine priorities and ensure the workload is appropriate. We are looking for an individual who embodies our values:
- Equity - providing tailored support and structures that reflect the needs of our audience and organisation
- Creativity - using the Arts to explore gender equality and celebrating local talent
- Empowerment - listening to our audiences and each other and seeking opportunities for collaboration and co-creation,
- Bravery - embracing opportunities for growth while treating our audiences and each other with compassion and ensuring our working practices are sustainable
Roles & Responsibilities
This is a Director role so you will have a lot of creative freedom and authority to determine the scope of the work. You will work closely with the CEO, Artistic Director and Trustees where necessary.
The three immediate priorities are:
Comms Strategy - we have successfully used a Marketing Plan to deliver against reach targets. However POW is now moving to a year-round model and we need to better communicate the impact the charity is having. A Comms Strategy would include a calendar in line with programming, fundraising campaigns and the four key audiences outlined in our Audience Development Plan. You will set and monitor targets and assess what resources are needed to help best deliver the Strategy. You will map out key messages and develop systems to then implement this strategy
Brand design - you will develop POW’s identity (with a graphic designer) including tone of voice and branding; oversee merchandise look-and-feel; audit current squarespace website to ensure a cohesive website user journey and oversee redesign if necessary; improve SEO and track analytics; update web content including events listings and blog; ensure consistency throughout all of our Communications channels; and oversee merchandise design inline with branding
PR and reputation management - we have identified that many people are unaware that POW is a charity and/or the impact it has on improving gender equality in Thanet; therefore, we want to better promote our work, generate conversation and capitalise on our high-profile partners. You will generate press and social media coverage to raise awareness, sell tickets and encourage donations; leverage high-profile creatives/supporters; develop and implement campaigns around key messages; lead on press releases and pitches for interviews; manage media relationships; work with CEO on crisis comms; write awards applications; develop key impact and fundraising messages for POW to communicate at events; and ensure appropriate recognition of all sponsors and funders
You will also need to prioritise and manage our comms channels including social media marketing, print marketing, emails, and internal comms.
Skills needed
- Experience in developing and implementing a Communications Strategy
- Creative problem-solving
- Organised and able to prioritise based on what will generate the biggest impact
- Excellent attention to detail
- Confident communicator
- Understanding of different comms channels and able to select appropriate ones for our audiences
- Experience in content creation and delivery across instagram, facebook, linkedin, twitter, tiktok, e-newsletters and website
- Desirable: comms experience working with a charity and/or gender equality organisation
How to apply
Please send a CV and cover letter/voice recording/video telling us:
- Why you want to be the Communications Director for POW
- What you and your experience can bring to POW
- Your knowledge and understanding of Thanet and the issues faced by the community
- Your commitment to feminism and the arts for social change
- What you hope to get from this role
Please email these to [email protected] with subject line Communications Director Recruitment
Closing date is Friday 30th June 2023 at 17:00
Interviews will be in July and we will send the questions and a short task in advance.
If funding is successful, the job will start in September 2023.
Job Types: Part-time, Fixed term contract, Freelance
Contract length: 8 months
Part-time hours: 16 per week
Salary: £170.00 per day
Benefits:
- Casual dress
- Flexitime
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Work Location: Hybrid remote in Ramsgate
Application deadline: 30/06/2023
Expected start date: 01/09/2023
