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Introduction:

We’re WorldFirst, an international payments business helping move money around the world. We became part of Ant Group in 2019, accelerating our mission to create the world’s best platform for international trade by combining WorldFirst’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.

We have a shared purpose ‘to make it easy to do business anywhere.’ Together, we are advancing our shared aim of bringing innovative, inclusive and affordable services to small and medium-sized businesses and online merchants in the rapidly growing area of cross-border trade.

What you’ll do:

• Lead a team of best in class external multi region copywriters to produce compelling, persuasive content to drive new customer acquisition and existing customer revenue.
• Lead a team of freelance copywrites with specialist skills in relevant channels, verticals and products to drive all marketing and sales content.
• Support all time zones and languages as needed.
• Manage workflow to deliver on-time, on budget content.
• Establish and maintain content ways of working to deliver high productivity and quality of all content producers across the content lifecycle- from pitch to production to placement to performance.
• Ensure all content producers/copywriters are properly trained to produce brand and regulatory compliant comms.
• Work with the Head of Brand to create content style guides, as well as the overall expression of WorldFirst’s corporate identity in the content that is produced.
• Lead and inspire the developments of first-class content across multiple formats, including but not limited to: email, in portal, web pages, videos, infographics, blogs, display ads etc. to ensure optimal delivery of content to target audiences across multiple channels.
• Manage internal and external meetings including content briefings, define what good/great standards of content looks like, develop a unified vision for all content.
• Support the build of scalable and high-quality content production and amplification engine that delivers NFC growth and positive ROI.
• Integrate AI driven content tools to reduce costs and increase speed to market.
• Day to day management of the six-figure content marketing budget to deliver positive ROI and tangible commercial benefit.
• Manage the content calendar accuracy, prioritisation and timely delivery.
• Implement measurement systems and reports that measure, manage, optimise, and report headwinds and tailwinds to Ant/WorldFirst leadership teams, key stakeholders and wider marketing team, whilst always being on the lookout for new opportunities and competitive best practices which we can leverage.
• Oversee an integrated content strategy that encompasses relevant channels, governance framework, and performance metrics/reporting to align with WorldFirst/Ant Group and regional market objectives and priorities.
• Champion content guidelines and best practices to create high quality customer communications/content for all resources/internal teams.
• Work closely with Ant’s PR team to drive external communications including PR activity and corporate communications.
• Manage and oversee all WorldFirst social media channels in regard to content, promotion, customer engagement and servicing.
• Leverage the experience and insights from regional and global colleagues across Ant PR to ensure a globally consistent approach to any PR activity.
• Develop and implement a PR and media strategy to aid brand awareness and reputation marketing via communicating our proposition and the value we offer.
• Implement/ oversee the execution of agreed PR activities such as drafting briefings, quotes, awards and press releases.
• Respond to any crises or communication-related issues in a timely manner.
• Live and breathe the Ant Group values. Use them to guide and underpin your day-to-day work and demonstrate how you apply these in the way you interact with others.
• Work collaboratively with key stakeholders across Marketing, Commercial, HQ, product management/product marketing to ensure buy in and understanding about content plans, objectives, priorities, tactics and
• Demonstrate positivity and flexibility in your way of working, accommodate others in different time zones and adapt to their needs and working hours/practices when required.
• Support ad-hoc and special projects as needed.

What we’re looking for:

• Ability to challenge the status quo and think outside the box and comfortable working with ambiguity.
• Committed to putting the customer at the heart of all development and implementation activities.
• Experience working as a team player in a matrix structure and able to work closely with various local, regional and global teams.
• Ability to navigate and adapt to a fast-paced and ever-changing environment, adopt an entrepreneurial mentality, not afraid to test out new ideas and roll up your sleeves to get stuff done.
• Demonstrated ability to use metrics and KPIs to drive business and marketing decisions.
• Passionate, quick learner who thrives in a fast-paced, dynamic work environment.
• Detail-oriented with strong organisational skills and able to work across multiple geographic time-zones.
• Have an understanding of, and respect for, different working cultures.
• Excellent written skills with the ability to present at leadership/executive level and inspire a team.
• Broad experience across content marketing channels and a thirst to continue testing and learning.
• Track record of managing external marketing and communication agencies.
• Budget management experience.

Who we are:

WorldFirst is proud to be an equal opportunity employer. We are passionate about creating a diverse and inclusive workplace where our people feel that they belong and can reach their full potential. We believe our differences are our strengths and are committed to recruiting, developing and retaining a team from a variety of backgrounds, perspectives, and skills.

We encourage applications from all individuals regardless of race, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, religion or belief, and marriage and civil partnership.

In addition, we also provide reasonable accommodation to applicants with disabilities during our recruiting process - please contact [email protected].

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