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Job description

Purpose of the role

To assist the Account Manager in managing all internal and external communications for the Tourism Board which includes:

• Marketing communications
• Internal communications
• PR & Media management
• Other Corporate communication responsibilities

Areas of Responsibility

Communications

• Develop and implement and facilitate communication strategies on behalf of the Tourism Board to consistently maintain a positive brand image.
• Streamline communication channels and ensuring they meet the brand guidelines of the Tourism Board & Source Market.
• Plan brand building and publicity activities for existing and new services across regions.
• Ensure effective messaging through communiqués for promotion and up selling of the destination to meet business objectives (within deadlines).

Marketing Communications: Content development and management for:

• Website Management
• Newsletters
• Marketing Communication collaterals (print/ digital)
• Destination product brochures
• White papers/ case studies/ dossiers
• Advertisements

PR and Media Management:

• Draft press and media releases, questionnaire responses, editorials/ advertorials, speeches, etc.
• Media tracking for coverage on the organization, competition and industry news.
• Manage various media events and promotions across regions.
• Manage media agencies for all PR managements needs.

Education: Minimum Post Graduate or global equivalent degree

• Additional: PG (Diploma)in mass communication / journalism or global equivalent.
• Experience: 8 – 12 years of relevant work experience.

Knowledge & Key Skills

• Excellent communication skills (written & verbal) coupled with highly developed interpersonal skills.
• Organizational and analytical skills.
• Ability to respond under pressure.

Job Type: Full-time

Salary: £50,000.00 per year

Work Location: In person