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About the role

Reset is increasing its engagement with the public to grow the number of refugees who are welcomed to the UK by communities. While we know media and advocacy play a role in this, we think that digital engagement is the main way in which we’ll reach new audiences and persuade people to sponsor refugees. We have created a new role, Digital Marketing and Communications Manager, to help.

We are seeking an experienced and dynamic communications professional to challenge us to do better, engage our target audience, and position us as the go-to body for community led refugee welcome. We are determined to speak out on refugee welcome to influence change and encourage more people to join the movement.

As Digital Marketing and Communications Manager, you will play a crucial role in this by developing and executing innovative marketing strategies focused on digital marketing, content marketing, and events. Managing a small team, you will be responsible for building our brand, enhancing our online presence, and creating impactful marketing campaigns that drives awareness of Reset and Community Sponsorship programmes.

You’ll line manage two people who head up our media, campaigns, and policy work, working with them and others in the team, you will promote ways in which friends and neighbours can welcome refugees. You will work closely with counterparts across the resettlement sector to make sure we use our knowledge to influence government policy and our voice to amplify support for the act of welcoming refugees. As we often work remotely, our teammates need to liaise effectively with each other to support public engagement and programme delivery, so we’re looking for someone who can build relationships at a distance.

As a senior leader in a small charity, this role is both hands-on and strategic. As well as leading a small but impressive team, you will be part of the SMT which is focused on growing the organisation to meet the needs of people who want to welcome refugees through sponsorship.

We know this is a big role, so won’t expect you to be an expert in all communications disciplines – most crucially we want to see expertise in driving digital change and engagement, ability to get the most from a small communications team, and the ability to work pro-actively and collaboratively.

Responsibilities

Digital excellence (50%)

• Developing and executing a content strategy to expand community-led welcome in the UK
• Managing Reset’s digital presence with a focus on engaging new audiences with the view to increasing number of potential sponsors
• Identify target market segments and create campaigns to attract new sponsors and retain existing ones
• Drive brand awareness and brand positioning through effective messaging and communication strategies
• Lead all digital marketing initiatives, including website management, search engine optimization (SEO), our newsletter, and social media marketing
• Monitor and analyse digital marketing campaigns' performance using appropriate analytics tools and make data-driven decisions to optimise results

Content creation (30%)

• Oversee the creation and distribution of high-quality content, such as articles, case studies, blogs, and videos, to engage and educate the target audience
• Collaborate with internal subject matter experts to create compelling and informative content that engages potential sponsors with our work
• Creating or commissioning stories and resources, images and media

Line Management and working as part of a team (20%)

• Line management of the team
• Participating in the SMT
• Contributing to reporting to Trustees and funders

About you

Essential skills/experience

• Excellent leadership skills, with the ability to inspire and motivate a team
• Proven experience in senior marketing role
• Expertise in digital marketing strategies and tactics, including SEO, email marketing, social media marketing, and analytics
• Strong background in content marketing, with a track record of developing engaging content and managing content distribution channels
• Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions

Desirable skills/experience

• Budget management experience
• Experience of building partnerships with individuals and organisations
• Knowledge of other communications disciplines
• Interest in UK politics / campaigning / advocacy
• Knowledge or experience of the resettlement sector in the UK

Benefits

28 days holiday per year plus bank holidays (pro-rata for part-time employees); plus the period between Christmas and the New Year at the Board’s discretion

Auto-enrolment pension scheme (3% paid by Reset)

A professional development and wellbeing budget (up to £1000 in 2023-24)

Agile working enabling you to vary your working hours outside our 10am-12pm and 2pm-4pm core hours; and the ability to request to work temporarily from a location outside the UK for up to two weeks on a maximum of two occasions, subject to the needs of Reset

Employee assistance programme, confidential telephone counselling service, or suitable alternative

How to apply

Please submit the following info using the APPLY button (or visit our website)

• Your CV, and
• A short statement setting out how you meet the requirements of the role (see About you)

We will review applications as we receive them. We will contact shortlisted candidates to arrange an initial brief interview.

Closing date: Sunday 9 July 2023

About Reset

Reset empowers volunteers to welcome refugees into communities across the UK. We were set up in 2018 to coordinate the growth of the Community Sponsorship movement across the UK and have since embraced other forms of community-led welcome.

We ask each member of our team to:

• Take part in pre-arranged quarterly team meetings, normally alternating between London/south each and Manchester/north west, which may require overnight stays

• Meet in-person with all members of their team at regular intervals

• Meet the people they line manage in-person at regular intervals

• Be available for in-person meetings with stakeholders where this is beneficial to Reset’s work

Diversity and inclusion

Reset has a strong commitment to tackling inequality. We positively welcome applications from all parts of the community and with diverse cultural backgrounds, and particularly from people with lived experience of having refugee status or supporting refugees.

We recognise that candidates from underprivileged backgrounds are less likely to attend university and gain significant work experience. We encourage candidates who match a majority of the requirements (but not all) or who partly meet the requirements (but not fully) to still consider applying for the role. If you would like to arrange an informal conversation about your suitability for the role, please contact us.

We will ask all shortlisted candidates to complete an equality monitoring form. Please contact us if you require any assistance or adjustment so that we can help ensure the application process works for you.

Applicants must have the right to work in the UK