Job description
About the role We have an exciting opportunity for an individual to join our Liverpool FC Supporter Services team as a Communication and Knowledge Associate. Your primary role will be to produce and send clear and informative service communications from the Club to fans, working with department stakeholders to manage the creation and sign-off of comms. You will also provide content creation services to the Supporter Services team, maintaining content in standard response libraries, public FAQ and internal knowledgebase articles, and automated/self-service experiences like chatbots. As a secondary responsibility, you will support with internal quality assessments and conducting qualitative analysis of supporter views, feedback and sentiment from the contacts our Supporter Services team handle. What will you be doing?
- Owning the end-to-end process within the Club for requesting, creating, approving and sending service communications to fans.
- Carrying out the following activities through the full lifecycle of service comms: receiving requests from stakeholders (planned or ad-hoc); determination of the channel(s) that will be used to send the comms in, management of the comms timelines, creation of comms content; checks and formatting of provided data; sign-off of content and data with stakeholders; load and test send of communication; sending of communication; evaluation of the effectiveness of the comms, feedback and reporting to stakeholders.
- Working with the LFC brand team and Supporter Services Senior Manager to define a “Service Tone of Voice” for Supporter Services, which should align with the club-wide LFC Tone of Voice Guidelines, and a quality framework for assessing how well our team are managing supporter contacts in line with our standards.
- Ensuring that all comms content is produced in-line with the guidelines above, and any instructions to fans are accurate, accessible and clear, and provoke the action needed.
- Developing and keeping up-to-date content that the Supporter Services team can use to service supporters better, including standard templates, content on the Liverpool FC Help Centre, our internal team knowledgebase, and messages/answers to use within automated service experiences like chatbots.
- Assisting Supporter Service Team Managers by completing regular quality assessments for the Supporter Services team and supporting with calibration.
- Using available reporting data to monitor performance of standard responses, Help Centre articles, internal knowledgebase content, and automated/self-service journeys to continuously improve the effectiveness of their content. As part of this, you will be responsible for changes such as updating article category structures or changing the questions and answers in chatbots. Major changes and new launches will be supported by the Technology, Data and Comms Product Owner.
- Working with your own team and others to track the impact of our comms and content on contact volumes and the wider Fan Experience and satisfaction; reviewing feedback indicators and using them to make constructive changes to our content.
- Where required, getting involved with projects around the club that will have an impact on fans and working with the project teams to prepare communications and content to support the smooth implementation of projects.
- Creating an internal network allowing you to keep aware of when changes are happening so our comms and content is always up to date.
Liverpool Football Club and Athletic Grounds
www.liverpoolfc.tv
Liverpool, United Kingdom
I. Ayre
$100 to $500 million (USD)
201 to 500 Employees
Subsidiary or Business Segment
Sports & Recreation