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• Write and issue press releases and other communications material about Ideagen’s programmes, accomplishments and developments.
• Update Ideagen’s own channels with the latest news.
• Work with the Head of Marketing Communications to develop an on-going calendar of proactive positive PR and demand generation campaigns throughout the year.
• Work closely with our People Team and Marketing and Sales colleagues to identify stories about our education programmes, charitable activities, sports sponsorships, colleague and customer successes.
• Use media database tools to identify and communicate with journalist contacts. Manage the relationship with our database provider. - Monitor and analyse media coverage, social media and campaign performance and create monthly performance reports for the Head of Marketing Communications on our activity.
• Work with Marketing colleagues to identify and manage speaking opportunities for Ideagen C-Suite and other key spokespeople.
• Write blogs and content that positions Ideagen as thought leaders in the regulatory environment and contributes to demand generation campaigns.
• Proactive media outreach - establish and maintain strong relationships with journalists and the media
• Support our press office function, fielding and dealing with media enquiries and interview requests.

• We're looking for a good storyteller, ideally someone with journalistic or a PR background but anyone with a professional communications background, writing great content to engage audiences would work well in our team.
• You'll need to be able to work with everyone from volunteers to the CEO and build relationships with our fantastic colleagues across the globe. And, while questions are always welcome (and encouraged), we need someone who is also confident and capable enough to suggest solutions. You'll need to be able to think on your feet and spot a story, but also identify reputational risk. An understanding of working in regulated or high-compliance industries such as energy, aviation, manufacturing, healthcare and finance is an advantage but not a deal breaker. You'll need to keep on top of industry developments and the current news agenda and consider if there’s an angle for us.
• The Marketing Communications function is responsible for shaping the messages we use, and supports the business to grow organically through thought leadership and demand generation campaigns, so an understanding of marcomms tools such as pardot and salesforce would help.
• Essential Skills: Excellent written and verbal communications skills, strong attention to detail and an ability to interpret complex data. Ability to spot at 'story' and think creatively about how we tell it. Comfortable producing compelling, accurate copy often to tight deadlines, experience of working in complex environments with requirements from multiple stakeholders.
• Desirable Skills: Experience in PR, media relations and/or journalism and of developing relationships with offline and online media contact. Knowledge of best-practice PR tools and approaches across monitoring, distribution, measurement and analysis. Knowledge of Pardot and Salesforce. Knowledge of latest media, social media and communications trends. Knowledge of various internal and external communications channels with the ability to execute plans on a multi-platform basis, working in an agile way. Experience of working in regulated industries or SaaS/Cloud-based software business.

Behaviours:

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  Ambitious - Drive, Planning & Execution
• Adventurous - Flexibility, Resilience & Savvy thinking
• Community - Collaboration & Communication