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Description

WHAT YOU'LL DO

• Overall writing and storytelling within the organization, including development of organizational key messages and content that reinforces our value propositions across all touchpoints, including social, web, email and collateral
• Manage capacity and deliverables of a high-performing team, ensuring quality work and accountability to meet timelines
• Motivate, engage, coach and performance manage the communications team, including a copywriter, social media coordinator and translation team
• Drive department transformation, evolution and efficiency, in collaboration with other members of the management team
• Close collaboration with the Marketing and Creative teams on the development of strategic, integrated Marketing Communications plans to support business priorities
• Development and management of an internal corporate communications strategy
• Development of corporate communication resources (writing guidelines, key messages, boilerplates, testimonials, case studies, etc.)
• Implementation of GS1 Canada’s social media strategy, including content planning and development, and KPIs across social platforms
• Development and deployment of internal and external newsletters or bulletin-type communication
• Content management for GS1 Canada’s corporate intranet
• Development and implementation of a GS1 Canada PR/media strategy
• Oversee delivery of media scan reports and customize as needed
• Maintain and execute issues management communications plans as needed and play a lead role in the company’s efforts to anticipate, identify and address potential threats to reputational health

WHAT YOU'LL BRING

• Bachelor’s Degree in Communications, Journalism, Writing, English, Marketing, Public Relations or a related area
• 7+ years of experience in writing, developing and implementing corporate communication strategies, plans and deliverables
• 3+ years of experience leading and coaching high-performance communications teams
• Impeccable writing, listening, editing and communications skills with proven ability to communicate succinct, impactful content and coach and train others to do the same.
• Ability to listen to feedback, incorporate it in materials and cascade it throughout the team to ensure consistency across teams and channels.
• Expert knowledge in communications best practice, channels and trends, and how to best leverage for communications planning as part of an overall strategy
• Ability to anticipate, initiate and drive process improvements or gaps when identified
• Strong presence with the ability to lead tough conversations, navigate complex organizations and influence decision making
• Demonstrated ability to manage multiple, simultaneous priority projects in a fast-paced environment
• Strong alignment with GS1 Canada values: Accountability, Inclusive Collaboration and Integrity Always
• Bilingualism (English and French) is an asset - verbal and written

About GS1 Canada