communications associate Solihull, England
Job description
Job summary
Communications and engagement: Support the development of the reputation communications strategy through production of briefings, email marketing and news materials for a range of external stakeholders. Write and adapt copy for a range of channels including newsletters, html email, web content and print materials. Produce communications materials. Develop and manage project plans for campaigns under the direction of the Head of Communications and Engagement: Support.
Content creation: Create engaging and compelling content in a variety of formats for use in media relations, social media and marketing. Produce short and long form copy in line with brand style and key messages for use across multiple engagement channels.
Social media: Support the development of a social media strategy, developing and adapting content. Manage channels curating, creating and scheduling content, maximising on trends and insights. Manage advertising campaigns to support strategic initiatives and engagement plans,
Market research: Undertake regular mapping and insight development for stakeholder groups to shape and inform campaigns. Monitor and report on social media insights related to the work of the Solihull Approach.
Evaluation and reporting: Capture, record and present analytics for digital communications channels, interpreting and translating performance metrics to support further developments and improvement. Produce presentations and reports.
Main duties, tasks & skills required
Communications and engagement: Support the development of the reputation communications strategy through production of briefings, email marketing and news materials for a range of external stakeholders. Write and adapt copy for a range of channels including newsletters, html email, web content and print materials. Produce communications materials. Develop and manage project plans for campaigns under the direction of the Head of Communications and Engagement: Support. Content creation: Create engaging and compelling content in a variety of formats for use in media relations, social media and marketing. Produce short and long form copy in line with brand style and key messages for use across multiple engagement channels.Social media: Support the development of a social media strategy, developing and adapting content. Manage channels curating, creating and scheduling content, maximising on trends and insights. Manage advertising campaigns to support strategic initiatives and engagement plans, Market research: Undertake regular mapping and insight development for stakeholder groups to shape and inform campaigns. Monitor and report on social media insights related to the work of the Solihull Approach. Evaluation and reporting: Capture, record and present analytics for digital communications channels, interpreting and translating performance metrics to support further developments and improvement Produce presentations and reports for sponsor organisations.
About us
We are recognised as one of the leading NHS Foundation Trusts in the UK. Our vision is to Build Healthier Lives, and we recognise that we need incredible staff to do this.
Our commitment to our staff is to create the best place for them to work, and we are dedicated to:
Investing in the health and wellbeing of our staff, including a commitment of offering flexible working where we can;
Offer our staff a wide variety of training and development opportunities, to support their personal and career development objectives.
UHB is committed to ensuring that our staff are treated fairly and feel that they belong, by creating a kind and inclusive environment. This is about equity of opportunity; removing all barriers, including discrimination and ensuring each individual member of staff reach their true potential, achieve their ambitions and thrive in their work. This is more than words. We are taking action. Our commitment to an inclusive culture is embedded at all levels of the organisation where every voice is heard, driven by our diverse and active staff networks, and at Board level by the Fairness Taskforce led by our CEO. We nurture a culture which empowers staff to challenge discriminatory behaviours and to enable people to bring their 'whole self' to a kinder, more connected and bold place to work.
Job description
*Please Note : For a detailed job description for this vacancy, please see attached Job Description*
Person specification
Qualifications
Essential
- three A Levels at CCC or above, or equivalent BTECs
- five GCSEs at Grade C/4 or above including Mathematics and English
- Be a UK/EU/EAA resident for at least three years prior to starting the course
- Have left full-time education when the apprenticeship starts
Experience
Essential
- Knowledge of digital accessibility and 'user experience' with experience putting this into practice
- Knowledge of social media trends and analytics tools
- Knowledge of CRM and experience developing and segmenting campaigns within a CRM system
