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Sinai Health is a leading academic health science centre and a trailblazer for integrated care across the health continuum. Our fusion of science, innovation, care and learning has earned us international, national and provincial leadership for unique programs and compassionate care.

Since 2015, Sinai Health has delivered excellent care in hospital, community and home. Comprised of Mount Sinai Hospital, Hennick Bridgepoint Hospital, the Lunenfeld-Tanenbaum Research Institute and our system partner Circle of Care, Sinai Health discovers and translates scientific breakthroughs, pushes boundaries for health solutions, and educates future clinical and scientific leaders.

Supporting us on our vision to discover and deliver life-changing care, the Communications Specialist, Social Media and Content plays a crucial role in delivering on the brand promise of Sinai Health. In this role, you will be largely responsible for planning, coordinating and producing content and campaigns for our social media and other content channels to help raise the profile of our specialized care, our people and research. The ideal candidate demonstrates a passion for storytelling and writing, social media, web-based content creation and community engagement. A knack for data-driven decision making, an understanding of tailoring content by audience and a collaborative, creative mindset is a must in this role.

Job Outline:

Content planning and development

• Generate ideas, write and develop content and campaigns that that help build and raise awareness of the Sinai Health brand and the priorities of our Strategic Plan.
• Develop and maintain an editorial calendar that leverages content to its fullest potential across all appropriate channels.
• Oversee the planning and daily posting of our content calendar, including social media and website news content and digital signage.
• Stays on top of traditional and social media trends to ensure content is timely and informative.
• Work closely with the Creative Services team to produce compelling and impactful content.
• Source, brief and support freelance writers as required.

Community monitoring and issues management

• Maintains the day-to-day activities on social media channels, including posting content, monitoring online conversations/issues and engaging with our communities with a patient centered mind-set.
• Engage with and monitor user generated content to build our community, and further build the brand.
• Monitors social media to proactively identify, support and respond to reputation and issues management needs.
• Recommend appropriate responses to community inquiries, responding in a way that reflects Sinai Health’s purpose and values. Liaise with internal subject matter experts as required.
• Act as the after-hours Corporate Communications representative on a rotational basis.

Analytics and governance

• Using established KPIs and tools, report on key performance indicators and provide ongoing tracking against them.
• Draw insights from the data to ensure continual adjustments and improvements are made in the delivery of content across all of the channels.
• Maintaining existing social media guidelines, governance processes and best practices guides, and providing knowledge translation and subject matter counsel to colleagues.

Education & Qualifications:

• Successful completion of a marketing, communications, public relations or journalism degree or diploma from an accredited educational institution.
• 3-5 years of relevant work experience.
• Demonstrated experience in successfully developing and implementing communication strategies, public awareness campaigns, corporate communications or news stories, preferably for Social Media.
• Proficient in Google Analytics, native social media channel analytics, as well as social media management platforms such as Hootsuite and Sprout Social.
• Knowledge of social media best practices and trends.
• Demonstrated experience in successfully developing and implementing social media campaigns, corporate communications or news stories.
• Media relations experience, including dealing with journalists and identifying newsworthy ideas or opportunities.
• Exceptional written communication skills with a passion for storytelling, must have ability to ensure error-free materials.
• Ability to work nimbly in a fast-paced environment.
• Possesses a high level of accountability and proven capability to identify opportunities, take initiative and think through future implications.
• Ability to build relationships with individuals across all levels of the organization and external stakeholders in a professional, diplomatic and confident manner.
• Extremely organized with excellent project and time management skills with the proven ability to manage competing demands.
• Willingness to work non-standard business hours to monitor and maintain the corporate social media channels.
• Excellent interpersonal skills and high personal standards to deliver responsive, quality and strategic results.
• Creative, professional, self-motivated and constantly looking to implement best practices in all areas of communications.
• Previous experience and/or understanding of the health care sector considered an asset.
• Possesses a sense of personal responsibility for the overall success of the team, shares credit and recognizes people for their accomplishments.