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Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

We’re a diverse and global community made up of Farfetchers, our partners and our customers, which we believe is at the heart of our success. Everything we do is centred around our values - Be Human, Think Global, Be Revolutionary, Todos Juntos, Be Brilliant, Amaze Customers - which define our beliefs and our actions. We welcome difference and foster a consciously inclusive environment for everyone. We are Farfetch For All.

COMMUNICATIONS

The Communications team at Farfetch is responsible for helping to build and maintain the reputation of Farfetch externally. We also support internal communications to ensure all Farfetchers are aware of what’s going on in the company. We work across all of the functions of Farfetch in order to provide strategic communications advice, and also ensure that all of the angles of the Farfetch story are being told to our key audiences – the media, brands and boutiques, investors and current and future employees. We work very closely with the marketing team as well to help amplify campaigns and initiatives that promote Farfetch to its customers.

**THE ROLE **

We are looking for an enthusiastic individual to join our Global Communications team working on the consumer side of our team. In this role you will support the Head of Comms with day-to-day press office activities including media relations, liaising with local teams internationally as well as third-party agencies, and planning and implementing plans for key projects. The Communications team work to a framework of key messages which support the business strategy and this is a unique opportunity to join a dynamic in-house team. Candidates will have a thorough understanding of PR principles and a good base of global contacts and experience in consumer media.

• You will be the daily point of contact for media enquiries in European markets (which are managed by the global team).
• You will proactively pitch trend and news stories and be responsible for maintaining relationships with key media contacts and developing new relationships.
• You will have the opportunity to strengthen existing media relationships and forge new ones with key media as you work with them to explore ideas to secure feature-length coverage to raise brand awareness and effectively tell the unique Farfetch story
• You will have an awareness of the media landscape in the UK & Europe and some awareness of global markets
• You will help to manage our global PR agencies and be the day to day contact for their teams
• You will create global monthly coverage reports, analysing coverage and liaising with local teams to provide a full overview of coverage successes and growth opportunities against KPIs
• You will keep coverage up to date in our tracker and ensure agencies and global comms teams do too
• You will write and send a weekly editorial email to global comms teams and agencies updating them on new launches and stories to pitch
• You will pro-actively and effectively work with the Head of Comms across teams including editorial, social media, commercial and our partners to identify news-worthy stories from our vast global network using knowledge of key brands, global trends and what makes a great story
• You will manage a PR calendar of product and consumer news and support teams to generate coverage on these
• You will develop strong working relationships with peers and counterparts in offices worldwide to share ideas and best practices

• You hold a bachelor’s degree (can be in Communications, Marketing, or similar)
• You have some experience working in the press office of a global brand or at an agency
• You have started to establish personal relationships with global media contacts across print and online titles
• You have demonstrated an interest in and awareness of global luxury fashion industry and media landscape
• You have strong written and verbal communication skills
• You have experience in monitoring and tracking global media coverage and utilising tools to measure impact and report back to the business
• You are extremely well-organised, proactive and efficient, with good common sense and initiative
• You are able to work well with different stakeholders across the business at all levels including senior staff
• You are an enthusiastic team player, ambitious, hardworking with a willingness to put in the extra effort
• You have the ability to work under pressure and thrive in a fast-paced environment