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Job Title: Communications and PR Intern

Accountable to: Head of Digital

Contract: Fixed Term (July 2023 - September 2024)

Hours: Part time (variable, up to 16 hours per week)

Salary: £10.42 per hour

Location: Taunton

Closing date: 30 June 2023

The Role

Do you have a flair and desire to reach new audiences and be able to develop a clear tone of voice? Have you got a desire to work in the PR, marketing and communications sector? Can you deliver effective written content campaigns across both Somerset County Cricket Club and The Cooper Associates County Ground?

If the answer to these questions is yes, we would love to hear from you.

We have an exciting opportunity for the right person to join in a newly created role of PR and Communications Intern. This is a fantastic opportunity to make a name for yourself within the outstanding environment of professional cricket. The Club is looking to amplify it’s content, driving both the business and brand awareness to new markets.

The ideal candidate will have great ideas for content angles, an appreciation of search intent. There will be a strong drive to see your work amplified across internal and external networks, and you’ll create excellent relationships with media outlets to achieve this. Ultimately it is about creating written content which has a positive impact on driving traffic and building business.

Please see the job description below for full details of the role. You'll need to refer to this within your application to show how you meet the essential criteria.

If you are interested in this position, simply click APPLY and complete our application form - we use fair and safe recruitment methods therefore we don't review CVs as part of our selection process. Please provide as much detail as possible in your application responses.

Shortlisted candidates will be invited to a remote interview via Teams in week commencing 3rd July.

JOB DESCRIPTION

Main Purpose of Job

To deliver effective written content campaigns across both Somerset County Cricket Club and The Cooper Associates County Ground which has a positive impact on driving traffic and building business.

Main Responsibilities

• Provide specialist support to Somerset County Cricket Club’s media and communications output.
• Be responsible for delivering written content which amplifies both SCCC and CACG driving both the business and the brand awareness to new markets.
• Create content that is vibrant, imaginative and fit for purpose while conforming to the highest editorial standards and deadlines set.
• Create varied content to appeal to SCCC’s wide and diverse user base whilst keeping search engine optimisation at its heart.
• Maintain and expand an industry database of press contacts and influencers, working closely and proactively to ensure content receives maximum amplification.
• Liaise with central design team to ensure features are created to the highest standard.
• Maintain brand values and consistency of tone across both SCCC and CACG.
• Contribute content to social media channels, maximising the use of Facebook, Twitter etc.
• Be responsible for researching, managing and expanding industry press contacts in both cricket and across wider marketing, business, events and communications platforms.
• Produce copy with particular focus on persuasive communication and commercially led pieces that deliver return for Club partners or attracting new business.
• Use of creative writing to build and strengthen narrative around the Cooper Associates County Ground as a best-in-class venue, using storytelling and content creation to drive event enquiries and sales.
• Help develop an influencer strategy to enable SCCC to expand reach beyond organic channels.
• Create exceptional working relationships with a focus on both cricket and non-cricket industry contacts and use outreach and prospecting skills to ensure Somerset County Cricket Club and The Cooper Associates County Ground are attracting maximum publicity.
• To ensure the Club’s equity, diversity and inclusion policy and standards are always upheld and always abide by the Club’s code of conduct.
• To ensure the Club’s safeguarding policies and procedures are adhered to at all times including adherence to the staff code of conduct and consistently advocating the safeguarding of children, young people and adults at risk at all times. Appropriate consideration must be given to safeguarding in all activities and decisions which are undertaken.
• Take on any other responsibilities or tasks that are within your skills and abilities whenever reasonably asked.

This job description is only a summary of the role as it currently exists and is not exhaustive. The responsibilities and accountabilities might differ from those outlined and other duties, as assigned, might be part of the job.

Knowledge, skills and experience required

Essential

• Exceptional command of written English
• Strong communicator

• Creative and able to communicate exciting ideas

• Ability to work to tight deadlines

• Organised, and disciplined with ability to prioritise tasks

• Exemplary attention to detail

Personal attributes

• Strong desire to work in the PR, marketing and communications sector

• Motivated to succeed and drive business results to Somerset County Cricket Club
• A collaborative mindset, keen to share in and celebrate the team’s successesTeam player

• A willingness to learn, adapt and take on instruction, with a positive attitude to personal development

• Works on own initiative and self-motivated
• Knowledge of cricket not required.

Equal Opportunities and Inclusivity Statement

Somerset County Cricket Club endorses the principles of equality and equity and strives to ensure everyone involved with the Club has a genuine and equal opportunity to participate to the full extent of their own ambitions and abilities, to give of their best and be assured of an environment in which their rights, dignity and individual worth are respected. Everyone is responsible for creating an inclusive working environment and we expect all colleagues, partners customers and suppliers to abide by our equality, diversity and inclusion policies and procedures.

The Club ensures all existing and potential employees receive equal consideration during the recruitment process and beyond, and is committed to the elimination of unlawful or unfair discrimination of any kind and in particular on the grounds of sex, race, disability, sexual orientation, marriage and civil partnership, gender reassignment, religion or belief, pregnancy and maternity, and age.

Safeguarding Statement

Somerset County Cricket Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk, and expects all staff and volunteers to share this commitment. It is everyone’s responsibility to keep vulnerable people safe.

As part of our safer recruitment process all relevant roles are subject to an enhanced or standard DBS check as appropriate, and two satisfactory references. We also require every staff member to undergo safeguarding training appropriate to their role.

We encourage an open, welcoming environment where everyone should feel safe to express any concerns. We have a range of policies and procedures in place which promote safeguarding and safer working practice across all that we do.