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Job description

Are you an ambitious and well-rounded communicator who can help us to change health and care for the better?

We are now recruiting for a Communications and Marketing Manager to join theHealth Innovation Network(HIN). This role manages the day-to-day outputs of our communications team, with a particular focus on supporting three direct reports with specialisms in external communications and media, digital communications and internal communications and engagement.

Hosted by Guy’s and St Thomas’s NHS Foundation Trust, we enjoy the benefits of being NHS members of staff while focusing on innovation to improve the lives of patients and staff in the health and care sector. We support innovators and health and care teams in London and across the country to tackle some of the greatest challenges facing the health and care sector, including:

• Reducing the backlog of patients waiting for care;
• Improving the safety, efficiency and effectiveness of the workforce;
• Identifying and reducing disparities in health outcomes due to health inequalities.

This role plays a crucial role in maintaining and developing our internal relationships with health and care change programmes, as well as with external commissioners and clients

Our programmes are delivered in a variety of ways, and we are looking for a flexible communications manager who is confident using a wide range of communications techniques to achieve their goals. Some typical activities could include:

• Developing multi-channel strategic marketing campaigns to promote our programmes to target audiences;
• Coordinating team members to respond to complex briefs, ensuring all outputs are of the highest quality and are delivered efficiently;
• Supporting the development of team members through regular internal skill sharing sessions;
• Advising teams or programmes on how to achieve their goals through communications and engagement activities.

The post holder will be expected to be comfortable managing and communicating with different stakeholders, which could include commercial innovators, clinicians, journalists, or senior business leaders. It is essential that the post holder is equally comfortable working autonomously as an expert communications practitioner, or as a part of a multi-disciplinary team to deliver high-profile campaigns and other activities.

What is the Health Innovation Network?

The HIN is the Academic Health Science Network (AHSN) for south London, one of 15 AHSNs across England. We work across a range of health and care services through each of our clinical and innovation themes, to transform care in diabetes, patient safety, mental health, cardiovascular and healthy ageing and to accelerate innovations into the NHS. AHSNs help mobilise the value that the NHS can add as an economic asset to the UK economy. As an AHSN the HIN works with a range of expert support and services across the health and care sectors that support NHS innovators and companies to realise the commercial and economic potential of their innovations.

As part of the HIN adaptable working principles, which allows our ability to adapt to anticipated changes in project portfolios and gives staff the opportunity to enhance their skills and expertise, the successful candidate may be asked to operate across other themes and projects.

Our Values

Brave- We encourage our teams and others to be brace with their ideas and support them to try new things.

Kind- We care about each other, the people we work with and about the health and wellbeing of south Londoners.

Open- We're open about what we do, and we share what we learn.

Different- We think differently, and we are strong because of our diverse background, talents, and experiences.

Together- We build communities and networks, we collaborate, and we connect.

The Communications and Marketing Manager will lead be required to quickly develop internal and external communications networks and develop a strategy to ensure that our messages are effectively communicated on all our channels, showing a clear understanding of our different audiences.

They will be responsible for devising strategic and well-planned campaigns that are relevant, timely and consistent with the rest of the Communications output and implementing the team’s digital communications strategy. They will also lead on the analysis and tracking of all online activity, including open rates, engagement statistics and audience insight across all digital communication channels.

The post holder will identify opportunities for maximising our output on existing channels and explore the potential for adding new channels. They will work closely with the Head of Communications and Marketing Officer to create content and develop strategic campaigns for our various channels.