Commercial Content Writer Peterborough, England
Job description
Job Introduction
Our Team:
You’ll be a part of the Mother&Baby and Yours editorial team, who look after content strategy, social media, newsletters and commercial content. Creating new ideas across brand from a brand and wider search perspective, the team’s main focus for this team is leading Bauer’s investment in the monetisation of its web content via the exciting and increasingly important affiliate revenue channel. Responsible for the creation of new, and optimisation of existing content across Mother&Baby. The team are constantly exploring content and commercial strategies to maximise engagement and revenues. A part of the editorial teams strategy is to source, research and review products that our audiences will be interested in buying. We look to support parents from all walks of life, supporting them with tips and advice before, during and after pregnancy, and helping to find the best products for our little ones and to help along this mammoth journey we call parenting.
The focus of your role:
The Commercial Content Writer is responsible for ensuring that Mother&Baby can maximise the best possible affiliate revenue from its partners. This involves creating content and continually optimising content designed to deliver direct revenue, maximising the audience which sees it and the conversion to a sale. In addition, it will be a crucial part of this role to support with creating new ideas, thinking with an inclusive mindset to help all our parents and share this content on social media.
Reporting into the Digital Group Editor and working closely with the SEO team, you will create and execute plans for affiliate led content on Mother&Baby, thinking about things like trending topics, top product suggestions and celebrity best buys.
Role Responsibility
- Creating and optimising content designed to deliver affiliate revenue
- Helping grow revenue and affiliate activity across Mother&Baby
- Researching and sourcing new affiliate opportunities
- Working to agreed key article output
- Staying up to date with the latest affiliate marketing trends, celebrity best buys, parenting tips and best product suggestions
- Working with the Central Affiliate team at times to create content for bigger seasonal events
- Continually optimising existing content to maximise traffic and affiliate click-through
- Supporting meeting the ROI and sales targets through affiliate channels and partnerships
The Ideal Candidate
- Strong written and verbal communication skills – including content creation and optimisation
- A keen interest in content creation and the wider digital industry
- An understanding of SEO
- Extensive experience in navigating the Amazon website
- A good working knowledge of Microsoft Word and Excel
- A good working understanding of social media, especially Facebook and Instagram
- Strong people skills
- Experience in working with a content management system (CMS)
- Desirable – experience in using image editing software
- Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus
- Desirable – a working knowledge of major analytics programs e.g. Google Analytics, Looker, CrowdTangle
- Willing to learn about and have some sort of knowledge about - affiliate marketing and online partnerships/trends
Package Description
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
- 25 days holiday + bank holidays
- Discounted high street vouchers
- Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
- Opportunity to buy additional holiday
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives – Wellbeing at Bauer
- Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
Flexible Working
We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.
We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.
About the Company
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.
Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What we will offer you
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.
Our mental health at work
We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.
Learning and Development
As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.
Bauer Core Values
Creativity - We create unique, high quality content that delights our audiences.
Ambition - We think big and bold, pushing boundaries and embracing change.
Passion - We approach every day with curiosity, commitment and a lively positive mindset.
Teamwork - We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.
Trust - We are open, respectful and honest.
Inclusivity - We encourage different points of view and perspectives and value all contributions.
Responsibility - We make measured and thoughtful decisions that support the business vision.
If you have any feedback about our recruitment process, what we did well/ how can we improve we would love to hear from you. Please email us at [email protected]
