cmo Ashby de la Zouch, England
Job description
About us
Keystone is a fast growing organisation that is focussed on helping schools achieve the #ArtOfThePossible. For us, this means breaking the status quo. and looking at what can be achieved, and not just accepting 'average'. This makes our work genuinely fun - we get to see the impact of our work in schools, and in the life chances of the thousands of children in the schools that we work with. What could be better than knowing you're contributing to the next generation?
The business was set up in 2020 and has a rock solid foundation in its belief in the transformative power of education. We are grounded in some very solid values of
- Integrity
- Commitment to education improvement
- Collaborative
- Transparency
- Friendly and approachable.
If you display those traits, chances are that you'll find Keystone a great next step for your career.
Marketing Officer
Keystone Knowledge is seeking a Marketing Officer to join our growing team. We help schools to become better at supporting their pupils and students by proving brilliant services across Finance, HR, Estates, Taking on new schools, Internal Audit, and Governance
This role is right for you if :
- You’re enthusiastic and passionate about the work you do
- You have a wide range of marketing skills that can be implemented with confidence
- Your values align with ours
- You like working on your own initiative, with the support of a knowledgeable operations team
- You’re keen to take on the challenge of spreading the message about Keystone Knowledge
- You have knowledge of working in the service sector and are adaptable to working in Education
The role summarised in three sentences:
- To support the marketing strategy to grow the business, creating new opportunities and increasing brand awareness using both digital and offline tools.
- To ensure that the responsibility of the role is carried out in a way that reflects the vision and values of Keystone Knowledge, observing company policy, practice, and procedures.
- To contribute to a culture of a personal approach and vision to creating outstanding education
How you'll thrive in this role:
- Generate ideas, create and execute tactics to increase brand awareness.
- Finding new ways to acquire new customers.
- Assisting with the creation and management of strategy planning and associated documents.
- Research and update the team with sector initiatives, looking into opportunities for a competitive edge. keystoneknowledge.com
- Editing and maintaining our websites.
- Generate ideas, create and execute digital content such as videos and brochures. Help in event planning, creation of material and promotional items, plus attend to help on stand or look for opportunities.
- Work with team members to agree and deliver a programme of sector specific training.
- Create, monitor and analyse a calendar of email marketing campaigns.
- Manage the marketing database and email distribution.
- Management of social media from posts to adverts, keeping calendar and statistics up to date.
- Create marketing materials such as flyers, posters and case studies.
- Work with external agencies to ensure projects are delivered on time and to budget.
- Measure and report on measuring digital traffic, engagement, customer acquisition cost, return on ad spend etc.
Job Types: Full-time, Part-time
Part-time hours: 37 per week
Salary: £23,000.00-£27,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Flexitime
- Free parking
- Health & wellbeing programme
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Ability to commute/relocate:
- Ashby-De-La-Zouch: reliably commute or plan to relocate before starting work (preferred)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 1 year (required)
- Marketing: 2 years (required)
Work Location: Hybrid remote in Ashby-De-La-Zouch
Reference ID: MarketingOfficer
