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Helio Health

Full Time Syracuse, NY 10.56 - 12.04 USD Today

Job description

Overview:

To support the mission of Helio Health, Inc., the Chief Marketing Officer will provide oversight and execution of Helio Health’s marketing and advertising initiatives and community awareness. The Chief Marketing Officer will provide oversight of the Marketing Team to provide community relations development to increase utilization and diversify payer mix for program stability and quality improvement and agency consistency of brand standards.

Working Relationships

Takes direction from Executive Vice President & C.O.O. and keeps them informed of workload.
Consults with President & C.E.O. and Executive Leadership Team Division/Service Directors, Development Director and Human Resources regarding program development and community relations and recommendations for marketing these activities.
Collaborates with Helio Health Board of Directors & Helio Foundation Board of Directors.
Supervises Marketing Staff and/or students/interns/volunteers.

Responsibilities:

Develop relations with community groups, third party payers, private practice physicians and community mental health and substance use disorder providers.
Participate in annual Strategic Planning and Decision making. Develop the annual marketing plan in line with Helio Health mission, vision, and goals.
Collaborate with the Executive Leadership Team in influencing, engaging and building relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of Helio Health.
Create written materials regarding Helio Health services and developments for distribution throughout community and referral sources.
Conducts and provides oversight of Marketing Staff.
Coordinate updates to program fundraising with Executive Vice President & C.O.O and Development Director for website development and fundraising activities.
Responsible for coordinating the work of vendors related to Marketing.
Responsible for providing oversight of the day to day maintenance and operation of the agency website.
Attend community events related to agency mission.
Increase organizational awareness throughout the community and other regions of New York and Pennsylvania.
Attend Foundation Board meetings.
Responsible for direct communications and oversight of Marketing Staff to communicate with referral sources and media as needed.
Provides oversight to maintain active roster of referral sources.
Conduct in-service education to communities we serve, employees, interns and/or volunteers about what each program at Helio Health offers specifically and/or provides supervision of Marketing Staff in this task.
Track and maintain referral reports and metrics.
Responsible for developing and executing social media strategies and tracking/obtaining data and metrics\Design, plan and execute marketing campaigns
Responsible for direct communication with all media
Responsible for marketing spend plan as it relates to agency budget.
Perform other duties as assigned.

Qualifications:

Bachelor’s degree required, Master’s Degree preferred.
Equivalent combination of training and experience may be considered for the educational requirements.
Five years’ experience gained through increasingly responsible management positions within Marketing or related jobs.
Demonstrated ability to lead and inspire a team.
Thorough knowledge of marketing principles, brand, product and service management.
Deep understanding of changing market dynamics.
Excellent oral and written communication skills.
Excellent presentation skills.
Ability to plan, develop and execute tours, events and fundraising activates.
Ability to research topics and prepare reports.
Knowledge of community and surrounding community’s agencies and resources.
Strong capacity to develop relationships with community organizations and individuals.
Ability to effectively use computer applications such as Microsoft Office Suite and Power Point, WordPress, Adobe InDesign.
Develop and maintain media relations.
Issue press releases and articles for publication in media outlets.
Valid NYS Driver’s License required.

Our Comprehensive Employee Benefits Package Includes

Health insurance including dental and vision for employees and families.
Paid Vacation and Sick leave - No Waiting Period for accruals.
Paid holidays, including a floating birthday holiday.
401(k) plan with up to 5% company match.
Company paid short-term disability insurance.
Company sponsored life insurance.
Employee Assistance Program (EAP).

Helio Health provides equal opportunity to all employees and applicants for employment, without regard to race, creed, color, sex (including pregnancy, gender identity and sexual orientation), parental status, religion, national origin, citizenship, status as a victim of domestic violence, age, military or veteran status, handicap or disability, family medical history or predisposing genetic characteristics or carrier status, marital status, family status, political affiliation, felony conviction record, status as a victim of a crime, or status as an employee who has complained about discrimination, filed a charge of discrimination, or participated in an employment discrimination investigation or lawsuit, or any other categories, status or activity protected by federal, state or local law.

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