Category Manager Blagdon, England
Job description
As Category Manager you will be responsible for building, developing, and managing relationships with key customers, supporting them on key pieces of analytics e.g. range reviews, pricing and promotional strategies etc. You will also implement the Category Vision that supports the deliverance of the Yeo Valley strategic plan within key categories and customers’ accounts.
Your responsibilities:
Using category data and category/shopper insights to create deliverable plans and strategies that drives category growth that’s mutually beneficial to our customers and the business
As a Category Manager you will be a strong advocate of the Yeo Valley strategic plan, actively contributing to the creation and delivery of the applicable strategic priorities across the business
- Leading the category development agenda by analysing and interpreting trends from Category and shopper data
- Managing, maintaining, and developing category partnerships across key retailers including Tesco, Waitrose, Marks & Spencer’s, Sainsburys and Asda
- Leading on analysis and insights on key strategic projects with customers to influence range reviews and pricing and promotional strategies
- Supporting with building the Category Vision to demonstrate areas of category opportunity and growth internally
- Full rollout and responsibility of Category Vision with some customers and supporting externally with others
- Supporting wider business projects and leading on projects within the Project Boards as dictated by Yeo Valley strategic priorities
- Communicating effectively and landing with customers and colleagues the implementation of category initiatives and provide category insights for account plans, brand plans and channel plans
- Seeking opportunities to enhance and enrich the company’s performance and lead with key recommendations with key customers demonstrating a proactive approach and turning insights into actions
- Providing critical market information reports including new product development (NPD) analysis and market data reports
- Leading the ambition for Yeo Valley to be viewed as Category experts with key strategic customers in yogurts
- Regular store visits and category benchmarking
- Influencing and driving strategic growth in the own label and brand NPD process with relevant category insights in order identify growth opportunities and land effectively with customers
- Identifying and communicating competitor launches with key recommendations and action plans to follow internally and externally
- Producing and managing regular monthly reports on market data to highlight category dynamics and relevant insights
