campaign manager London, England
Job description
Tipalti is seeking an experienced campaign manager to join our European marketing team. In this high-impact role, you will develop, launch, and manage highly targeted, multi-touch, multi-channel prospecting campaigns that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation.
What You'll Be Doing
- Plan and execute full-funnel campaigns to build pipeline within identified target accounts/industries
- Define ideal customer profiles and develop creative, innovative, and engaging messaging
- Define and track campaign metrics to ensure business impact measured by leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved
- Create and manage offline & online events
- Manage campaign launch and timeline, ROI, and data-driven improvements through optimisation
- Communicate campaign strategy and results with stakeholders
- Manage project timelines, resources, and budget
What We're Looking For
- 3+ years of proven experience in software/SaaS marketing, demand generation, or campaign management
- Experience developing and executing B2B campaigns (ideally with experience targeting finance personas)
- Experience with marketing automation (Marketo preferred), Salesforce
- Experience of marketing B2B SaaS solutions to mid-market companies (50-1,000 employees)
- Creative thinker that excels at multitasking in fast-paced environments
- Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
- Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritise numerous projects simultaneously
- Excellent verbal and written communication skills
- Team player with the ability to collaborate, and also work independently
- Adept at juggling multiple priorities, excellent attention to detail, and service orientation
About you
- You are a natural collaborator and problem solver that is data-driven and hands-on.
- You have a solid understanding and background in email marketing, event execution, digital marketing, content marketing, and multi-channel demand generation campaigns.
- You are passionate about results, improving programs, and testing new ideas.
- You will have expertise in a marketing campaigns/demand generation role, in SaaS or a B2B tech environment
- Executing marketing campaigns, end-to-end, against measurable goals is what you are known for.
Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation.
But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently.
Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player! Our culture ensures everyone checks their egos at the door and stands ready to reach success together. We also dedicate ourselves to diversity and equal opportunity for all.
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