campaign manager Remote
Mineral
Full Time
Remote
10.56 - 12.04 USD Today
Job description
About Us
Every small business journey is different, filled with its own twists and turns. Mineral is with them every step of the way, taking the guesswork out of HR and compliance so that they’re always ready for whatever lies ahead.
Our innovative platform is a one-stop resource for small businesses, filled with everything they need to tackle even the trickiest workplace issues with confidence.
Humble brag alert: Mineral has been consistently recognized for our award-winning culture, and we’re especially proud of our 2022 Great Places to Work certification. Simply put, Mineral is a place where people want to be, which could explain why we’ve also been ranked among the nation’s fastest-growing private companies.
As a company, Mineral is also made up of incredibly diverse, vibrant individuals, working together for the greater good. We’re here to help our clients build healthy, thriving organizations, and we’re looking for some like-minded people to help us do it.
The Senior Marketing Campaign Specialist will lead the planning, development, and execution of digital marketing campaigns that generate demand and other brand initiatives. This role will be key in driving efficiency and scalability across our various channels, while balancing opportunities for new tools, processes and requests to support our growing marketing organization. Working closely with the Growth Marketing and Corporate Marketing teams, this role sits within Marketing Operations to build and maintain efficient, scalable campaigns across all our digital marketing channels, and provide campaign performance metrics and reporting for internal stakeholders.
You Will:
- Orchestrate campaign development and communications across a network of contributors and stakeholders, including managing the master calendar and campaign planning process.
- Deliver clear, consistent, and frequent communication with stakeholder teams to outline campaign strategy, tactics, goals, and performance.
- Execute operational aspects of a digital campaign including workflow, timelines, resources, and ad budgets across different marketing channels.
- Drive the execution of campaign deployment on 3rd party tools for ad and social networks.
- Develop and manage ad library, copy snippets, and evergreen assets for marketing and demand gen campaigns.
- Work collaboratively with internal team members and external agencies to assess requirements, obtain approvals, and ensure efficient delivery of assets as per project plan.
- Track, analyze, and optimize campaign performance to identify trends and make testing and program recommendations.
- Develop coordinated nurture and triggered campaigns across multiple channels (e.g., email, retargeting display ads, direct mail) to uncover the optimal course of action for various audience groups across each lifecycle stage.
- Manage A/B testing plan and support testing efforts across digital channels.
- Measure and report the performance of all digital marketing campaigns and assess against goals (e.g., ROI, KPIs, open/CTO rates for email campaigns, CTR, offer conversion rates).
- Perform other duties as assigned.
You Have:
- 5+ years of experience building, executing and scaling cross-functional digital marketing campaigns.
- 3+ years of experience building, executing, and reporting on paid campaigns in LinkedIn, Facebook, as well as third-party media partners.
- Proven ability to manage complex projects with multiple stakeholders, providing clear action items and milestones to keep timeline and budget on track.
- Experienced in designing multi-touch marketing campaigns addressing all stages of the funnel.
- Advanced knowledge around ABM campaign strategy & tools a plus (Terminus, DemandBase, 6Sense, etc.)
- Experience managinga budget and reporting back on ad spend and ROI.
- Proven A/B testing experience.
- Strong project management skills to collate campaign resources and assets in a timely manner to multiple internal stakeholder audiences.
- Strong interest in data and analytics with ability to quickly adapt to changing business needs.
- Ability to multitask and prioritize in a fast-paced environment with many voices.
Compensation Range
At Mineral, our compensation philosophy and practices are aligned with our commitment to pay equity and transparency. We determine total compensation packages with an intentional analysis of a candidate’s skills, experience, qualifications, and job-related competencies, and consideration of internal equity.
In order to offer competitive, market-based pay, our pay ranges are informed by geographic location.
Hiring Range:
Geo G–(Examples: San Francisco, CA; Los Angeles, CA; New York City, NY; Chicago, IL; Seattle, WA): $124,450 - $137,550
Geo E–(Examples: Portland,OR; Austin, TX; Charlotte, NC; Denver, CO): $109,535 - $121,065
Geo M–(Examples: Milwaukee, WI; Orlando, FL; Nashville, TN; San Antonio, TX): $99,560 - $110,040
We believe that meaningful total compensation also includes competitive benefits offerings that support the well-being of every Mineralist. In addition to the hiring range, this position is eligible for annual corporate bonus and our benefits offerings.
Benefits and Perks
Generous Medical, Dental, and Vision Insurance Coverage
401k + Company Match
Flexible Vacation + Paid Sick Time + Company Holidays
Corporate Bonus Program
Paid Family Leave
Lifestyle Spending Account
Pet Insurance
Other market competitive perks and benefits
Equal opportunities, accessibility for all
Mineral values diversity and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mineral are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.
We’re also committed to providing reasonable accommodations for qualified applicants with disabilities in our job application and recruitment process. If you need assistance or an accommodation, don’t hesitate to reach out to us at [email protected]
Security Alert
We’re aware of phishing scams targeting job candidates. Mineral will never ask you to do anything that puts your privacy at risk. Verify that your recruiter’s contact information is from the trustmineral.com domain. If you encounter suspicious activity, please notify us at [email protected]
About Mineral
CEO: Nathan Christensen
Revenue: Unknown / Non-Applicable
Size: 201 to 500 Employees
Type: Company - Private
Website: https://trustmineral.com/
Mineral
https://trustmineral.com/
Portland, OR
Nathan Christensen
Unknown / Non-Applicable
201 to 500 Employees
Company - Private
HR Consulting
