campaign manager Reading, England
Job description
We’re looking for a rock star marketer to support multiple strategic priority work streams. This position will help build and deliver best-in-class creative, thought leadership & ABM content to drive awareness, consideration, and preference for our commercial products & solutions. The candidate must be able to help develop end-to-end strategic content plans, customer journeys and mid-funnel marketing campaigns to drive business outcomes supported by a rigorous learning agenda to strengthen and optimize the plan.
For this person to succeed, this candidate must be a content & growth marketing master with a deep knowledge of what will best establish HP as a leader in the commercial category with a focus on how to use existing and digital platforms to best reach our audience.
You’ll partner with a team of marketing professionals based around the world, working especially closely with our WW business units and regional marketing teams.
Roles and Responsibilities:
Lead the development of insights-led growth marketing strategies and plans in close collaboration with marketing leadership and regional marketing counterparts
Deliver industry leading, break through marketing content and assets to be deployed globally
Champion and continually drive adoption of leading-edge innovative marketing techniques across the business
Inspire our agency network to produce on-brand, world class, business focused, award-winning work across the mix, every time.
Managing campaign budgets
Knowledge and skills:
Minimum of 7 years in strategic and/or creative marketing roles with at least 3 years specifically in the PC / IT industry and/or related field
Demonstrable knowledge and experience in content marketing, direct marketing and social media marketing end users and business decision makers
You will be able to identify great creative from average creative
Proven track record of agency/client management
You have a deft touch in communications with exceptional writing and presentation skills
Experience in setting/executing learning agendas and testing / optimizing across campaigns
High level of tact and diplomacy; ability to interact with all levels of the company, from top to bottom
Budget planning and process management
Driven, energetic, transformational and engaging
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