campaign manager Washington, DC

Clearwater Analytics

Full Time Washington, DC 95734 - 58702 USD ANNUAL Today

Job description

Marketing Campaign Lead

The Marketing Campaign Lead will be responsible for working in lockstep with one or more industry sales leaders and the executive team to develop, execute, and continually optimize the demand generation strategy of the market. As leader of campaigns, you'll define the campaigns and strategy that will ensure the target number of leads for the market. Campaigns spanning premier and simple types should include webinars, content, email, ads, social media, webpages, sales tools and other digital assets. The leader will work with people throughout the organization including sales, business development reps, services and the rest of marketing to monitor the success of marketing leads produced. The campaign lead is also responsible for monitoring reports and adjusting to changing dynamics in the market and leading the marketing team to adjust the deliverables as necessary to meet the demand gen goals.

Responsibilities:

Define the strategy for the market owned. Adjust throughout the year based on lead volume. Think creatively ensuring fast and efficient delivery of qualified leads to the BDRs.
Work in lock step with sales management on priorities and most effective tactics for demand generation.
Work with BDR management team and BDRs to ensure leads produced are converting to qualified sales opportunities including creating briefings and follow up materials.
Work with Marketing Ops to report on progress across markets, products, funnel, cohorts, tactics and more in near real time with a structured framework that ensures abilty to change course as needed.
Lead the quality delivery of assets that span webinars, ebooks, whitepapers, webpages, emails, paid ads, social ads, and more across both simple and premier campaigns
Identify and manage content resources, both internally and externally, driving the strategy, main messages, and ultimate delivery of content to market
Manage partners and associations including signing contracts for events and co-branded events
Keep in constant contact with 3rd party partners, driving strategic events and lead contribution through trade shows, webinars, and digital placements.
Lead the events associates and drive high quality presence at industry events
Support full funnel needs including ROI calculators, customer references and additional tools needed to progress deals through the sales funnel
Conduct research as required on campaign theme industry trend, product performance/messages, client insights

About You:

BS/MS degree in marketing or a related field
Strong writer
Demand generation experience with SaaS companies
Proven abililty define a strategy and deliver results against aggressive goals
Proficient with all Microsoft Office applications, Marketo, Salesforce, LinkedIn, Twitter, and other marketing tools
Strategic and independent thinker with ability to adjust to changing dynamics
Can operate with a high level of autonomy and manage complex projects
Experience in working directly with sales
Experience working with business development reps
Experience in contract negotiations
An enthusiastic, high energy team member who is viewed as a “doer” on the team and across internal organizations
Strong webinar or event management and execution experience
Superior ability to communicate with and influence across all levels of the organization
Ability to hit timelines and maximize impact of projects, webcasts, or campaigns.
Excellent written communication, organization, time-management, process and project management skills
Data-driven and focused on return on investment
Willing to travel as needed