campaign manager Washington, DC
Clearwater Analytics
Full Time
Washington, DC
95734 - 58702 USD ANNUAL Today
Job description
Marketing Campaign Lead
The Marketing Campaign Lead will be responsible for working in lockstep with one or more industry sales leaders and the executive team to develop, execute, and continually optimize the demand generation strategy of the market. As leader of campaigns, you'll define the campaigns and strategy that will ensure the target number of leads for the market. Campaigns spanning premier and simple types should include webinars, content, email, ads, social media, webpages, sales tools and other digital assets. The leader will work with people throughout the organization including sales, business development reps, services and the rest of marketing to monitor the success of marketing leads produced. The campaign lead is also responsible for monitoring reports and adjusting to changing dynamics in the market and leading the marketing team to adjust the deliverables as necessary to meet the demand gen goals.
Responsibilities:
- Define the strategy for the market owned. Adjust throughout the year based on lead volume. Think creatively ensuring fast and efficient delivery of qualified leads to the BDRs.
- Work in lock step with sales management on priorities and most effective tactics for demand generation.
- Work with BDR management team and BDRs to ensure leads produced are converting to qualified sales opportunities including creating briefings and follow up materials.
- Work with Marketing Ops to report on progress across markets, products, funnel, cohorts, tactics and more in near real time with a structured framework that ensures abilty to change course as needed.
- Lead the quality delivery of assets that span webinars, ebooks, whitepapers, webpages, emails, paid ads, social ads, and more across both simple and premier campaigns
- Identify and manage content resources, both internally and externally, driving the strategy, main messages, and ultimate delivery of content to market
- Manage partners and associations including signing contracts for events and co-branded events
- Keep in constant contact with 3rd party partners, driving strategic events and lead contribution through trade shows, webinars, and digital placements.
- Lead the events associates and drive high quality presence at industry events
- Support full funnel needs including ROI calculators, customer references and additional tools needed to progress deals through the sales funnel
- Conduct research as required on campaign theme industry trend, product performance/messages, client insights
About You:
- BS/MS degree in marketing or a related field
- Strong writer
- Demand generation experience with SaaS companies
- Proven abililty define a strategy and deliver results against aggressive goals
- Proficient with all Microsoft Office applications, Marketo, Salesforce, LinkedIn, Twitter, and other marketing tools
- Strategic and independent thinker with ability to adjust to changing dynamics
- Can operate with a high level of autonomy and manage complex projects
- Experience in working directly with sales
- Experience working with business development reps
- Experience in contract negotiations
- An enthusiastic, high energy team member who is viewed as a “doer” on the team and across internal organizations
- Strong webinar or event management and execution experience
- Superior ability to communicate with and influence across all levels of the organization
- Ability to hit timelines and maximize impact of projects, webcasts, or campaigns.
- Excellent written communication, organization, time-management, process and project management skills
- Data-driven and focused on return on investment
- Willing to travel as needed
Nice To Have:
- Marketing experience with asset managers and insurers
- ABM experience
- Skills in 6Sense, Google Ads, LinkedIn Advertising
- Partner relationship management experience
What we offer:
- This role will be based from our Tysons Corner, VA location
- Business casual atmosphere in a flexible working environment
- Team focused culture that promotes innovation and ownership
- Access cutting edge investment reporting technology and expertise
- RSUs as well as employee stock purchase plan and 401k with match
- PTO and volunteer time off to give back to the community
- Defined and undefined career pathways allowing you to grow your own way
- Work from anywhere 3 weeks out of the year
- Work from home Friday’s
- Maternity and paternity leave
Clearwater Analytics
www.clearwateranalytics.com
Boise, ID
Sandeep Sahai
$100 to $500 million (USD)
1001 to 5000 Employees
Company - Public
Investment & Asset Management
2004
