Job description
Please note this is a hybrid role with 2 days in Birmingham per week.
- Produce the demand marketing plan for our Health and Care division
- Deliver and coordinate marketing activities and lead generation programs within the plan
- Ensure programs are run to time and budget
- Coordinate colleagues providing digital, content and product marketing support, together with creative, operations and other colleagues
- Interact with colleagues in other teams, in particular Sales and Practice directors
- Awareness of and contribution to the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns
- Be able to report and forecast results to senior managers both within and outside the marketing function
- Be a key member of the Advanced marketing team, contributing to broader product category activities and supporting the attainment of the Advanced brand goals
- Develop, produce and implement field marketing programs that position Advanced an our solutions with customers, partners, prospects and influencers
- Awareness of and contribution to the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns
- Identifies, recommends and manages third party resources as required
- Experience in planning and running marketing campaigns
- ABM experience in running Cluster campaigns - looking at challenges and developing campaigns. Ability to take this and ramp up to ABM 121 campaigns
- Undrestand the business objectives of an organisation and be curious to develop a solution based on a customers priorities
- Understanding of commercial and business challenges
- Some market knowledge and organisational awareness would be a benefit
- Relationship management skills with internal stakeholders and customers
- Excellent communications skills with the ability to interface at all levels of management
- Strong writing skills
- Highly creative, proactive, decisive, and organised
- Confident and enthusiastic showing a strong ability to learn and expand the role
- Organised
- Commitment to personal and team excellence
- Ability to manage multiple tasks
- Generous Annual Leave – 25 days of annual leave, plus public holidays and the ability to buy additional days
- Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
- Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace
- Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
- Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success
- Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
- Income protection insurance – Providing you with support and assistance when you need it most
- Values Awards – Our quarterly employee-driven initiative to highlight and reward the people in the organisation who embody our values the most
- Clear Review – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self
- MatchIt! – Fundraise for a cause close to your heart and Advanced will match part of the funding
- Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
- Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger