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Digital Business Analyst

There is something incredibly special about the Primark brand: our customers love Primark for the products we sell, the experience they have in our stores and our amazing prices. These things will never change. Our purpose is “To make people feel good every day”.

We have over 400 stores employing more than 65,000 colleagues in 14 countries across Europe and the US. We see opportunities for growth in all our markets and expect to reach 530 stores by the end of 2026.
Our tech plans are just as ambitious. With the launch of our first online ecommerce offering by the end of 2022 we hope to be able to reach customers in new ways.

Job Purpose:
The Digital BA will be responsible for the eliciting and documenting business requirements as part the wider Digital Product team who are building digital experiences to delight our customers and drive growth of our business.

The Digital BA will also be responsible for the day-to-day oversight and delivery for a Product team, delivering changes prioritised by the Product Owner, and ensuring the overall scope and technical requirements for assigned sprints are understood and implemented.

Essential to the role is an ability to understand business processes, gather requirements and translate them into a Product-based delivery requirements that will allow the organisation to achieve its goals.

Working closely with a variety of stakeholders across Digital Product, Technology, the business, partners and suppliers, the role requires excellent communication skills and a deep understanding of product and agile delivery methodology.

Key Responsibilities:

• Work closely with Product Owners and cross functional delivery teams to focus on value driven delivery that supports innovation, optimisation, and maintenance of digital products.
• Being a champion for the Agile way of working. Ensuring all standards and processes are followed and changes and improvements to increase the team’s productivity are implemented.
• Working alongside Delivery Managers to identify and remove impediments and obstacles on behalf of your team, and to create and update various status and productivity reporting.
• Builds and maintains a strong understanding of existing system and application landscape as a building block for future solutions.
• Conduct interviews, workshops, review documentation and evaluate business process to gather requirements and translate them into acceptance criteria for the Product team to work to.
• Support Product Owners to challenge business units on their assumptions to help deliver solutions for their current and future needs.

Knowledge & Experience Required:

• Minimum 3 years’ practical experience in Business Analysis role or business relationship management in a digital environment
• Industry or functional expertise validated through experience working in ecommerce
• An appropriate degree, equivalent qualification or experience
• Preferably a certification in Agile Product Ownership, Scaled Agile, Scrum Master or equivalent

Successful candidates will:

• Have excellent people and communication skills – relatability to non-technical business users and technical resources
• Have sound judgement, unquestionable ethics and integrity with high degree of transparency and trust.

Why work with us?
At Primark, we know how hard everyone works to achieve our business goals. Having a competitive salary and annual bonus scheme is our way of acknowledging this. We will also provide you with a progressive career path, because clear advancement is what we are all about at Primark
Our flexible working benefit, Your Day Your Way, means you get to choose when to start and finish your workday. Choose to work remotely if you like, in a way that suits you but also helps us get the most out of your talents. There is a lively culture here, and it’s easy to get to know each other in a truly warm atmosphere.