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Purpose

The Business Data Analyst reports into the Manager, Analytics.

This position is a key point of contact for business support analytics. The primary focus of this role is to assist with business data analysis and internal reporting thereby identifying underlying opportunities to make Rocky Mountaineer better for our guests and travel partners.

Specific areas of focus are revenue building, optimizing sales and marketing initiatives, and supporting the operations teams with analytical products. In collaboration with the Data and Insights department (“D&I”), this position will transform our organizational data into meaningful insights that inspire powerful actions across the enterprise.

Key Areas of Accountability

Data Analysis:

• Takes a proactive approach towards gathering requirements from a variety of stakeholders and developing them into analytical solutions

• Collaborates with Data Engineer/Research Analysts to support the end-to-end development of analytical products

• Analyzes large data sets to identify market/business sector trends, customer buying patterns, etc. to enable informed sales, marketing, and operational decisions

• Applies and integrates statistical, mathematical, and business analysis skills to support the Analytics team in complex data management

• Identifies opportunities to improve data accuracy and efficiency of operational databases

• Crafts insightful and compelling data-based stories, presentations, and interactive dashboards for business stakeholders

• Ensures consistency across all internal reporting while adhering to privacy policies and measures to protect confidential data

Business Support:

• Liaisons cross departmentally to understand ad hoc business requirements and coverts them into actionable reporting

• Drives reporting automation (wherever possible) thereby freeing up capacity for in-depth analyses

• Educates business stakeholders about the realm of possibilities with data analytics while constantly highlighting the value of these solutions

• Supports the usage and adoption of analytical products and reports

• Takes ownership of delivering on individual products developed by the analytics team

Qualifications

Education / Certifications / Licenses

• Bachelor’s degree in quantitative fields such as Business Analytics, Operations Research, Engineering, Computer Science, Mathematics, Statistics, or another related field

Experience

• 2+ years of work experience in an analytical and reporting capacity preferably in a hospitality or tourism industry

• Fluency in SQL and relational database technology

• Experience with business intelligence visualization tools such as Power BI, Qlik, Tableau with a strong preference given to candidates familiar with PowerBI

• Experience in data modeling best practices for the purpose of reporting, including data federation and data normalization practices

Skills

• Self-motivated, curious, and proactive, with demonstrated creative and critical thinking capabilities and an innate drive to improve processes

• Ability to perform verbal and visual storytelling using data (with a creative lens and ability to make numbers, measures and targets come alive)

• Proven ability to work independently and manage competing demands while adding value to delivered solutions

• Highly organized with strong attention to detail

• Excellent communication skills, both written and oral, and the ability to communicate with all levels of the organization

• Proficient in Microsoft suite of products especially Microsoft Excel

• Working knowledge of Power BI, Power Automate, SSRS and/or Python is an asset

Work Environment

• Flexibility to work remote or in a hybrid work environment

Note: Reasonable accommodations will be considered if they comply with the medical or religious exemptions permitted by applicable federal legislation and ministerial orders.