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Join the CTE Team

As a family-owned company under our third generation of leadership, we have built our business based on the principles of trust, integrity and a desire to help our customers and employees succeed.

Since 1926, we’ve supported the strength of our communities by supplying equipment for critical infrastructure and commerce, and by funding programs that advance social and economic vitality. Being around for nearly 100 years means we change and pivot to capture opportunities and avoid challenges. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Join a leading solutions provider and be a part of a group of highly skilled technicians, sales and support team members who exist to serve as a trusted partner to our customers, communities and fellow employees.

Summary

The Marketing Business Analyst role will function as the reporting and analytical specialist for the team to support CTE to achieve their desired business goals.

This role is responsible for providing data, data visualization, reports, presentations, statistical analysis, and recommendations to support decisions and to achieve client expectations. This analysis will involve determining ROI for marketing campaigns, identifying and projecting sales trends, setting standards for equipment population, marketing data governance, summarizing customer insights and more.

The Business Analyst should have solid analytical and problem-solving skills, utilize data extraction resources, query skills, and develop user views and documentation to aid in implementing sustainable processes. They should be presenting insights in easy-to-understand written reports and visualizations shared with management and other business functions.

The Business Analyst seeks to embed analytical capabilities across the dealership and look for opportunities to leverage leading-edge tools from outside the company and industry.

Essential Functions

• Analyze data and produce insights and recommendations relating to sales coverage and customer behaviors.
• Offer critical insights and pinpoint areas of opportunity by providing Marketing and Sales Managers with trend projections as well as accurate analyses of campaign ROI and lead performance.
• Develop and maintain marketing dashboards, reports, and metrics which can include validating data accuracy and integrity, identifying and researching problematic areas, and advising department leaders on necessary process improvements.
• Inform marketing strategy by analyzing marketing campaign effectiveness and ROI, sharing insights about response rates across channels and audiences with Marketing.
• Enable sales teams to increase success by identifying customers and prospects with high buying potential.
• Assist team to visualize digital KPIs to serve up customer insights and trends to inform the marketing efforts.
• Analyze marketing and sales data to develop insights and make recommendations on areas for improvement.
• Cooperate with personnel in other teams to build high levels of cross-departmental teamwork and support.
• Work with leadership to prioritize tasks and balance capacity.
• Work with business partners to identify projects and efforts and assist with scoping and identifying requirements.
• Demonstrate an ability to communicate complex ideas clearly.
• Achieve a high level of client satisfaction.
• Provide technical support as needed to assigned personnel and support resources.
• Provide current and future process maps for all areas of responsibility.
• Train users and ensure data entry and processes are operationally consistent for reliable data retrieval.
• Document and communicate issues that may impact client satisfaction and raise awareness of market conditions.
• Perform other related duties as may be required.
• Work within and promote corporate values.
• Other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• Required Bachelor’s degree; emphasis in Business Analytics and Communication. Business Data Analytics, Engineering, Mathematics, or equivalent experience degree preferred.
• Minimum of two years’ experience in data analysis, visualization, data mining and model building or advanced education.
• Experience working within enterprise application environments and operating platforms with one or more of the following platforms: AS400, Salesforce, ServiceMax, SAP; Salesforce Datarama, Texada and one or more of the following functions: CRM, quoting, order fulfillment, rental operations, finance, etc.
• Experience with designing and building adhoc reports and queries from transactional systems.
• Experience with process mapping, use case diagrams, requirements, use case analysis and validation is preferred.
• Experience leading individuals and small teams, both internal and external, to define and scope problems and requirements, develop action plans, and successfully execute required activities through completion.
• Proficient in MS Office Suite Excel, PowerPoint, Word, SharePoint, Smartsheet, Jira, SQL, Power BI with working knowledge of Salesforce applications and Datorama.
• Understanding and working experience with back-end technologies, including API's and web services preferred.
• Strong communication skills with the ability to communicate solutions to non-technical individuals and foster a collaborative environment between Marketing and Business Operations. Ability to provide a high level of customer service while functioning in a fast paced, dynamic environment.
• Must be team-oriented, possess a positive attitude and work well with others.
• Ability to prioritize and multi-task in a flexible, fast paced, and challenging environment.
• Excellent written and verbal communication skills. Must be detail-oriented with the ability to work proactively and effectively with minimal supervision.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.