Broadcast Media Executive Birmingham, England
Job description
UM Birmingham, part of McCann Central, is a fully integrated service media agency, here to help brands reach and connect in the moments that matter most.
We use intelligent data to draw valuable insights, so that we can understand and curate the best possible strategy to motivate customers – at the right time, in the right place.
Our integrated, media-neutral approach to delivering brand or direct response messages allows us to deliver the most impactful combination of media channels. Whether we’re working digitally through SEO, PPC and Display marketing or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements, our goal is always meaningful connections.
Based out of Birmingham, but serving clients nationally and internationally, across multiple sectors - we are a growing team of media specialists and are proudly part of the IPG network, one of the world’s most powerful marketing group of companies.
The UM Broadcast media team are a fundamental part of the wider UM Birmingham Media team. It is an incredibly dynamic market that is rapidly evolving following on from the impact of COVID on consumers viewing habits, plus the commercialisation of Netflix in the coming months.
Our client base spreads from clients with budgets in the tens of thousands to those with budgets in the tens of millions, spread across; healthcare, power tools, home appliances, food and technology.
We are in the middle of a period of rapid growth and are looking for an Executive hungry to learn the bedrock of TV planning, buying and campaign management who can support the wider team.
The right candidate will be given training across; negotiation, systems, planning tools, Video on Demand, Connected TV, Sponsorship & TV trading to name just a few areas.
Requirements
As a Media Executive, you will need to create a strong relationship with both media owners and client contacts, collaborate effectively within your team and build solid relationships across the wider agency.
Core Duties:
- Producing TV advertising spot lists for an array of clients on a daily basis
- Optimising TV spot schedules to deliver client approved plans
- Update overnight and consolidated viewing data across client campaigns
- Monitoring competitor activity and producing competitor reports using Excel, PowerPoint and industry tools
- Updating campaign monitoring reports & dashboards
- Downloading campaign performance data from industry tools and creating reports
- Approving client TV & VOD bookings to media owners
- Maneuvering TV airtime to deliver client campaign KPIs
- Monitoring campaign delivery, negotiating spot moves, and assisting in the reconciling of campaigns and in the production of post-campaign reports
- Timely and accurately book TV/VOD campaigns with media owners via CARIA system
- Undertake ad-hoc reporting for the wider media team as and when required to do so
- Act as a positive advocate for the company at all times
Personal Skills
- Computer literate, i.e. good working knowledge of Microsoft Office and Excel in particular
- Strong administrative skills
- Concern for and a superb attention to detail
- An ability to comfortably work with numbers
- Ability to work to multiple deadlines and under pressure
- Ability to prioritise workloads
- Minimum of 1 year’s industry experience – preferably within a media agency
- A keen interest in the AV marketplace gained through experience in a media owner or agency
- A proactive and positive “can do” attitude
Benefits
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.
Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.
If you want to join an iconic network agency that offers you the chance to work on a range of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please.
Our commitment to equal opportunities.
For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.
As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.
Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.
