Brand Strategy Lead London, England
BT
Full Time
London, England
60000 - 98203 GBP ANNUAL Today
Job description
Brand Strategy Lead
Job Req ID: 13738
Posting Date: 22 Aug 2023
Function: Brand and Marketing
Location:
1 Braham Street, London, United Kingdom
Salary: Competitive with great benefits
Location: London
12 month Fixed Term Contract
Hybrid working, 3 days office/2 days remote
Why this job matters
Our brands are strategic assets, worth billions of pounds. So it's important that people understand what they stand for and how to use them in the right ways. That means being consistent in the way we use and talk about our brands. Great brands are built from the inside out - that's where you come in.
This job will work across the whole of BT Group to ensure a consistent and effective brand architecture for customers, colleagues and the other organisations we work with.
What you'll be doing
- Helping to solve strategic puzzles across BT Group
- Making sure the way we execute our brand portfolio makes sense to both customers and employees
- Running strategic positions and messaging projects across CFUs, e.g. for new product verticals or sub-brands
- Group brand leads for corporate strategy projects, including corporate narrative & strategy articulation, company boilerplate, purpose, values etc
- Produce brand collateral for use around the business (brand architecture, brand story etc.)
- Acting as a central hub of knowledge of our brands, and all elements of brand marketing activity
- Support on the continued roll out of the BT Group brand, including helping stakeholders around the business know when and how to use it
- Build strong relationships with key stakeholders around the business, ensuring they are engaged in development and roll out of projects
- Work closely with brand management and brand studio teams as the brand strategy expert on specific projects
- Work with key teams on strategic projects where central brand support is needed - e.g. on strategic or naming projects
Skill and experience you'll need
- A background in either branding, marketing or communications would be an advantage
- Great communicator with a clear and direct style
- Track record in building good working relationships across organisational boundaries
- An analytical mindset and loves to solve problems
- Confident with presenting (sometimes complicated) information in a clear, simple way
- Comfortable talking about our brand to both large audiences and individuals - up to Director level
- Previous experience working in a large complex organisation, and have a proven ability to influence people
What's in it for you? What are the benefits?
At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include:
- Competitive salary
- World-class training and development opportunities
- 25 days’ annual leave (not including bank holidays)
- Volunteering days, so you can give back to your local community
- Discounted broadband, mobile and TV packages
- Pension scheme - you contribute 5%, BT contributes 10%
- Flexible benefits to fit around you
BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.
Our leadership standards
Looking in:
Leading inclusively
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Leading inclusively
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
BT Group is the global powerhouse behind EE, BT, Plusnet, and Openreach.
Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.
We value diversity and celebrate difference. Join us and we’ll encourage you to be yourself, whatever your background. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.
Whichever brand you’re working for, we’re all playing for the same team. All sticking to the same values: Personal, Simple, and Brilliant. These values guide us towards fulfilling our purpose.
From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. You won’t be alone: we’ll be there with help and support, learning and development. You’ll make great friends, discover new talents, and feel part of something exhilarating.
Four successful brands. One team, 100, 000 strong. Breath-taking scale. This is your chance to make a real difference to the world: to be part of the digital transformation of millions of lives. Grab it.
If you’re thinking about working for the UK’s biggest and fastest network, why not follow our shiny new recruitment channels on Twitter, LinkedIn and Glassdoor. Packed with the latest jobs, company news and career stories, it could be a great move.
BT
www.bt.com/careers
London, United Kingdom
Philip Jansen
Unknown / Non-Applicable
10000+ Employees
Company - Public
Telecommunications Services
1846
