Brand Marketing Executive London, England
Job description
Support the Head of Brand Marketing and Brand Marketing Manager on the management of the marketing activity calendar and campaign planning.
The Brand Exec will report directly into the Brand Marketing Manager, but will work as a general assistant for the Brand Marketing function as a whole. This is an intrinsic role in our developing team and an opportunity for the successful candidate to support the team on the departments output and responsibility which includes - delivery of brand campaigns from shoots to implementation, campaign planning for 3rd party brands (EMP), keeping the marketing calendar up to date and regularly reviewing opportunities, completing brand ROS’s and delivering reporting internally and to external marketplace brands, assisting with onsite stories and blog management.
The Brand Exec role will suit someone immersed within the world of fashion and social media, who understands the latest trends across fashion, lifestyle, influencer and social. Life at Boohoo Group is incredibly fast paced so someone who has a can-do and positive outlook is essential. No day will be the same as the role assists all elements of the Brand team so a clear communicator who is confident, approachable and adapt in forming key stakeholder relationships is vital.
Your team
As an established and much-loved household name, you know all about our high street roots and bricks and mortar stores. Now, we’re looking to the future. Since 2021, we’ve embraced some changes. We joined the boohoo group and have transformed into a primarily digital brand. Our vision is to be the UK’s leading online department store and make our mark on the international market. We strive to become the number one destination for fashion, beauty and home. That’s why we need you.
Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.
What you'll be doing
- Support in the maintenance of brand calendars
- Oversee project plans and pull departments in as necessary
- Assist in collation of sample trackers, campaign sample management, senior team expenses and invoices
- Assist in and co-ordinate campaign shoot planning
- Assist in presentation and strategy research from brand appropriate influencer partners to industry research
- Assist in creation of campaign and collaboration reporting and monitor performance
- Drive brand partnerships alongside Head of Brand and Marketing Manager, from research to outreach and final live partnership
- Contribute ideas and industry trends – all team members ideas are vital
- Co-ordinating promotional activities and events
- Work alongside the social media, influencer and content teams to create brand appropriate ideas and deliverables
- Work closely with the creative team to brief in and bring to life campaign assets.
- Deliver on agreed KPIs
Working with us
To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.
More about you
- Proficiency in Microsoft Powerpoint, Word and Excel is key
- Understanding of Adobe, InDesign and Photoshop beneficial but not essential
- Experience working with a brand marketing, PR either in-house or agency role at a junior / assistant level would be beneficial
- Excellent time management – deadlines are critical and attention to detail
- Passion for communications, social media and retail marketing in general
- An intense interest in fashion and related fields i.e. music / arts / beauty / film and television
- Strong communication skills. The role involves liaising with colleagues and stakeholders both internal and external
- Flexible, adaptable working style with a ability to learn quickly and multi-task
Why join us
We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.
- You’ll get the opportunity to take part in our various share schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all of our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
https://careers.boohoogroup.com/
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