brand manager Woking, England
Job description
About the role:
Thunderful Games is looking for a Brand Manager to join the Thunderful Games marcoms team. You will be responsible for creating, planning, developing, and implementing the brand strategies across a number of Thunderful Games titles. In partnership with the Development, Production, PR, Influencer, Social Media, Community, Events, and Sales team members, you will be responsible for leading the creation and execution of each title’s brand strategy and go-to-market campaign, ensuring brand consistency across multiple touchpoints and channels.
This is a full-time permanent position with the option to work from any of our offices or from the comfort of your home, fully remote.
We offer a competitive salary and benefits.
Responsibilities Include:
- Building impactful and recognizable brand strategies and creative identities both internally and externally across a number of Thunderful Games’ titles.
- Owning the marketing budget for each title, ensuring all marcoms activities are aligned with brand pillars and outreach delivers maximum ROI.
- Owning and leading the end-to-end execution of brand strategy and go-to-market planning for each respective title, applying player, market, and product insights to ensure maximum effectiveness.
- Identifying and maximizing all respective partner marketing activities with the likes of Steam, EPIC, PlayStation, XBOX, Nintendo, META, external licensors, etc.
- Leading a v-team of individuals working across each title to include, but not limited to, Production, PR, Influencer, Events, Community, Social Media, and Creative Services.
- Responsible for measuring ROI and reporting performance against set KPIs for each brand campaign, translating data into insights and action.
- In conjunction with strategic planning responsible for monitoring and tracking market trends, researching target audiences & competitive titles’ activities to support each of Thunderful Games titles’ positioning.
- Be the Thunderful Games product champion for each title, supporting with appropriate material for both internal and external facing meetings to acquire funding, backing, and support from 3rd parties.
Requirements:
The ideal candidate is a highly motivated self-starter, a change agent, a proactive team player, and an excellent communicator who loves working in a high-intensity, innovative, and dynamic environment. You have proven experience and demonstrable success working as a brand manager, and you blend creative curiosity and impact with an analytical and commercial approach that delivers success to the bottom line alongside standout brand campaigns.
- 2+ years of professional experience as a Brand Manager in videogames
- Marketing degree or similar qualification
- Experience working in the Indie sector or a demonstrable understanding of Indie titles and how best to market
- Prior experience working directly with development studios is preferred
- Proven ability to develop full mix brand strategies and go-to-market campaigns
- Expertise, knowledge, and passion for the gaming industry
- Strong communicator with the ability to influence at all levels
- Excellent time management, organisational, interpersonal, presentation, and communication skills
- KPI and results-driven
- Self-starter with a can-do mindset
- Ability to thrive in a dynamic and fast-changing environment
- Up to date with the latest gaming trends, platforms, and business models evolutions
About Thunderful:
Thunderful Games is one of the two business segments in Thunderful Group AB, the other being Thunderful Distribution. Thunderful Games started as a merger between two Swedish self-publishing indie studios, coming together to make something greater than they could have done independently.
Over the last few years, Thunderful Games has, organically and via acquisitions, grown into a Europe-wide organization of more than 300 people. Besides the award-winning internal development pipeline, Thunderful Games also publishes a large number of third-party titles.
Contact
Got questions about the position or Thunderful in general? Please contact:
Pierre Dahlgren
Talent Acquisition Manager - Thunderful Games
E-mail: [email protected]
Phone: +(46) 076-027 82 10
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