Find More Than 10K+
United Kingdom Jobs

Head of Brand and Marketing - EV Charging

Flexible location (London, Coventry or Manchester) and Home

How are you going to deliver ultra-rapid EV charging sites?

That’s the million-dollar question. The question is not whether we’re going to have a multi-site EV Charging proposition within our Sainsbury's estate right across the UK, because we’re working on that. Or our new EV Charging team is. EV ownership is heading towards the millions, and we want to make sure our customers can get an ultra-rapid charge whenever and wherever they are. It’ll make us one of the top suppliers in the country. And you could be part of that.

Why join us

The project is brand new, and so is the EV Charging team. This is going to become a huge part of our business. But you don’t need to be in EV at the moment to join us. If you’ve got the commercial know-how or you’re working on complex, related projects, you could be in at the start of something big for the industry, and vital for the planet. Our growth plans are really impressive, but achievable too. Which means you can be a pioneer.

More about the role

Build the brand

• Develop the Brand strategy for the EV charging business, working closely with internal teams and external agencies where required

• Develop and own the tools which other teams will use to enable them to correctly represent the brand (e.g. Tone of voice guidelines, channel guidelines, etc.)

• Develop an overarching brand communication framework that supports bringing the brand proposition to life across all channels

• Monitor key brand levers and understand Brand health vs the market and the business’ goals, continually monitoring and communicating Brand performance

Develop and drive the marketing strategy

• Develop and implement our marketing strategy and campaigns (both physically and digitally) to drive brand growth; influencing our investment choices

• Communicate the core customer mission; developing a strategy which embeds the mission into customers minds

• Seek to understand and explore relevant customer insight to ensure that we are incorporating this thinking into the marketing plans

• Drive new customer recruitment through the creation and delivery of compelling customer messaging and offers

Develop our social media content strategy & plan

• Develop our proactive and reactive content strategy for the EV brand, working closely with our Group brand, digital marketing and campaigns teams – identifying the key areas that will enhance performance and support our commercial goals across all channels (including website content, digital media, etc.)

• Regularly review news, blogs, websites, influencer chatter and social media trends to influence our content plans – including thinking about how we can react to events / trends / conversations amongst customers

• Define a measurement framework for all display and social media activity that identifies the most important KPIs for measuring media effectiveness (e.g. viewability) and campaign impact (e.g. brand lift, sales lift etc.).

More about you:

• Experience in brand strategy with the proven ability and knowledge of how to develop & grow brands, driving real change (proven track record of building new brands highly advantageous)

• Experience of developing and setting marketing strategies

• A proven track record of developing social media content strategies that support brand and business objectives

• A creative, ‘outside of the box’ thinker who thrives on challenging the norm

• Excellent written and verbal communication skills at all levels, with proven understanding of the value of research and understanding customer needs and expectations

• Comfortable working on own initiative, with the ability to introduce fresh thinking to the role and the wider team

• Be comfortable with ambiguity and uncertainty, seeing it as an opportunity to shape the role as the business grows

• Excellent collaboration and influencing skills – track record of working with and managing third parties

In return

We believe in doing the right thing so there’s a lot to look forward to, including flexible working to help you create a real work/life balance. The perks aren’t bad either.

Financial benefits include two discount cards for 10% off at all our brands, performance-related bonus, car cash allowance, private healthcare, Sainsbury’s pensions, life cover, Sharesave scheme and Share Purchase Plan, season ticket loan, health cash plans and banking discounts.

To make life and work easier, there’s also a holiday buying scheme, leave when you’re welcoming a new addition to the family, colleague networks, cycle to work scheme, Employee Assistance Programme, Gympass and a Wellbeing centre.

#LI-UH1

Primary Location

Other Locations

Work Locations

Job

Schedule