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About Pilgrim’s Food Masters


We are Pilgrim’s Food Masters, part of the Pilgrim’s family since September 2021, (previously part of Kerry Foods) and we have a proud history of developing brilliant food for our customers and consumers that is enjoyed in millions of UK and Irish homes every year.

The wider Pilgrim’s company employs around 60,000 people across the globe and we’re one of the world’s biggest food companies. We aim to become the best and most respected company in our industry creating the opportunity of a better future for all of our team members.

Our Pilgrim’s Food Masters portfolio includes famous brands that are some of the UK and Irelands Favourites, such as Denny, Galtee, Richmond and Fridge Raiders. We are the UK’s biggest producer of prepared meals, making delicious chilled and frozen ready meals for every major supermarket in the UK. And our Accelerator business includes newer brands like Rollover Hot Dogs and Oakhouse Meals that target different consumer groups in unique ways.

We strive every day to make Pilgrim’s Food Master’s a safe, healthy and happy place to work for all of our 4,500 employees. We will give full and equal consideration to all applicants regardless of age, gender, disability, race, religion and sexual orientation. Continuing to build a diverse workforce is fundamental to our business and we value the critical role it plays in creating a truly inclusive workplace

Role Description
An opportunity has arisen for a passionate Senior Brand Manager to join our Marketing team and take ownership for a key part of our branded portfolio. This is a high-profile role where you will set the strategic direction, lead the planning and execution of tactics across the Marketing Mix, and play an active part in the cross-functional Business Team.

As a result, we’re looking for someone who dreams big and is consistently determined to create high quality insight-led plans, which delight consumers, achieve our Brand aspirations, and deliver commercial results for our business. You will therefore be a natural collaborator; inspiring, supporting, and challenging a variety of stakeholders to reach the best outcomes at pace.

This is a fantastic role for someone looking to make their first step into a leadership position, where thinking strategically and coaching individuals are just as important as delivering results.

This is a Hybrid role, you will be required to go into our Staines office 3 days a week.


Key Accountabilities

• Lead the team through the annual Consumer Change Plan process; creating insight-led strategies and tactics, which address the biggest ‘jobs to be done’ on the brand
• Input into the annual Business Plan process; collaborating with the Marketing Manager and/or Business Team to translate the prioritized tactics into a solid Go To Market plan across each channel
• Lead the team through the creation and deployment of Retailer Engagement presentations; collaborating with Sales and Category to galvanize our customers behind our plans
• Partner with the Innovation Team to build winning propositions, which are grounded in insight, support the brand’s positioning and strategic direction, and add value versus the competitive set
• Partner with the Marketing Manager to define the support model for NPD; considering how it fits within the broader Marketing plan
• Collaborate with the Business Team and/or Natural Work Team to build NPD Business Cases; using all levers to ensure they win in market, fulfil the brand ambitions, and deliver against commercial aspirations
• Lead the annual IMC process on the brand; galvanizing our agency partners behind the brief, and inspiring them to deliver high quality outputs in response to this
• Lead the briefing, development, and production of AV assets; ensuring all outputs are to a high standard and consistent with the brand’s positioning

Skills and Experience

• Degree-level qualification
• Experience is essential in a FMCG organization (ideally Food-related)
• Experience of developing TTL Comms campaigns
• Experience of launching Big Bet Innovation / Renovation
• Experience of working in cross-functional teams

Why Join Pilgrim’s Food Masters
Our values are at the heart of our business and drive everything we do. Availability is key as we are receptive and open and prepared to take on new challenges. Humility is important to us as we listen and respect each other and value opinions of others. Discipline is vital to fulfil commitment internally and externally. We need to be truthful to each other and respectful of other opinions, so Sincerity drives us. At Pilgrim’s we focus on what’s practical and important so through Simplicity, Ownership and Determination brings success. All these core values culminate into our vision which is: To be the best and most respected company in our industry, creating the opportunity of a better future for our team members

We want you to have every opportunity to shine and show us your talents – please let us know if there is anything we can do to make sure the assessment process works for you.

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